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person:"Griffith, David A."
~person:"Geringer, John Michael"
~person:"Jain, Subhash C."
~subject:"Multinationales Unternehmen"
~subject:"Theorie"
~subject:"World"
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Multinationales Unternehmen
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International marketing
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Griffith, David A.
Geringer, John Michael
Jain, Subhash C.
Zentes, Joachim
14
Kotabe, Masaaki
11
Sander, Matthias
11
Czinkota, Michael R.
10
Manrai, Ajay K.
10
Daniels, John Day
9
Meffert, Heribert
9
Swoboda, Bernhard
9
Cavusgil, S. Tamer
8
Leonidou, Leonidas C.
8
Radebaugh, Lee H.
8
Ronkainen, Ilkka A.
8
Samiee, Saeed
8
Ball, Donald A.
7
Fantapié Altobelli, Claudia
7
Keegan, Warren J.
7
Meissner, Hans Günther
7
Papadopoulos, Nicolas G.
7
Usunier, Jean-Claude
7
Yip, George S.
7
Backhaus, Klaus
6
Berndt, Ralph
6
Head, Keith
6
Helsen, Kristiaan
6
Hill, Charles W. L.
6
Johansson, Johny K.
6
Laroche, Michel
6
Mayer, Thierry
6
Minor, Michael
6
Mooij, Marieke K. de
6
Müller, Stefan
6
Schramm-Klein, Hanna
6
Sullivan, Daniel P.
6
Alon, Ilan
5
Bolz, Joachim
5
Buckley, Peter J.
5
Büschken, Joachim
5
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5
Craig, C. S.
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Journal of international marketing
2
Handbook of research in international marketing
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International marketing ; Vol. 1
1
Journal of marketing
1
Management-Qualität contra Rezession und Krise; mit 60 Abb.
1
The SAGE handbook of international marketing
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ECONIS (ZBW)
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The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
2
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
Saved in:
3
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
4
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
5
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
6
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
7
Marketing and the global legal environment
Jain, Subhash C.
;
Bird, Robert
- In:
The SAGE handbook of international marketing
,
(pp. 55-70)
.
2009
Persistent link: https://www.econbiz.de/10003792064
Saved in:
8
Essentials of global marketing
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003473149
Saved in:
9
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
Saved in:
10
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
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