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person:"Griffith, David A."
~person:"Jain, Subhash C."
~source:"econis"
~subject:"Marktforschung"
~subject:"Theorie"
~subject:"World"
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Griffith, David A.
Jain, Subhash C.
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Handbook of research in international marketing
2
International marketing ; Vol. 1
1
Journal for global business advancement : JGBA
1
Journal of international marketing
1
Journal of marketing
1
The SAGE handbook of international marketing
1
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ECONIS (ZBW)
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Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
2
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
3
Marketing and the global legal environment
Jain, Subhash C.
;
Bird, Robert
- In:
The SAGE handbook of international marketing
,
(pp. 55-70)
.
2009
Persistent link: https://www.econbiz.de/10003792064
Saved in:
4
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
Saved in:
5
State of the art of international marketing research : directions for the future
Jain, Subhash C.
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10003756739
Saved in:
6
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
7
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
- In:
Journal of marketing
53
(
1989
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10001059731
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