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person:"Guinalíu, Miguel"
~person:"Law, Chun Hung Roberts"
~person:"Pitt, Leyland F."
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Internet-Community"
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Beziehungsmarketing
Social Web
52
Social web
52
Internet marketing
23
Online-Marketing
23
Viral marketing
19
Virales Marketing
19
Consumer behaviour
17
Konsumentenverhalten
17
Hotel industry
14
Hotellerie
14
Online retailing
14
Online-Handel
14
Tourism industry
9
Tourismuswirtschaft
9
Tourism
8
Tourismus
8
E-commerce
7
Electronic Commerce
7
Brand management
6
Markenführung
6
Advertising
5
Social media
5
Werbung
5
Artificial intelligence
4
Bibliometrics
4
Bibliometrie
4
Customer satisfaction
4
Digital platform
4
Digitale Plattform
4
Gastgewerbe
4
Hospitality industry
4
Internet
4
Kundenzufriedenheit
4
Künstliche Intelligenz
4
Online review
4
Relationship marketing
4
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Confidence
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Guinalíu, Miguel
Law, Chun Hung Roberts
Pitt, Leyland F.
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Itani, Omar S.
9
Ahuja, Vandana
8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Popp, Bastian
5
Rather, Raouf Ahmad
5
Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
Skiera, Bernd
5
Sohail, M. Sadiq
5
Soutar, Geoffrey N.
5
Vrontis, Demetris
5
Bezawada, Ram
4
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
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Business horizons
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
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ECONIS (ZBW)
4
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1
Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry
Lei, Soey Sut Ieng
;
Ye, Shun
;
Wang, Dan
;
Law, Chun Hung …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10012201334
Saved in:
2
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
3
New members' integration : key factor of success in online travel communities
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 706-710
Persistent link: https://www.econbiz.de/10009739967
Saved in:
4
Online social networks in the travel sector
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
International journal of electronic marketing and …
3
(
2010
)
4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009234913
Saved in:
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