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person:"Haase, Michaela"
~person:"Hughes, Tim"
~person:"Madanoglu, Melih"
~person:"Payne, Adrian"
~subject:"Theorie"
~type:"article"
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Service-Dominant Logic
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Haase, Michaela
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Marketing : ZFP ; journal of research and management
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Marketing theory
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Review of marketing research
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The journal of services marketing
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ECONIS (ZBW)
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Franchising and value signaling
Lucia-Palacios, Lauren
;
Bordonaba-Juste, Victoria
; …
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10010371856
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2
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
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3
Designing business models for value co-creation
Storbacka, Kaj
;
Frow, Pennie
;
Nenonen, Suvi
;
Payne, Adrian
-
2012
Persistent link: https://www.econbiz.de/10009572486
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4
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
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