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person:"Hatch, Mary Jo"
~person:"Juntunen, Mari"
~subject:"Brand architecture"
~type_genre:"Article in journal"
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Brand architecture
Markenarchitektur
5
Brand management
2
KMU
2
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2
SME
2
Stakeholder
2
Armed forces
1
B-to-B-Marketing
1
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Bürokratietheorie
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Charisma
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Article in journal
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Hatch, Mary Jo
Juntunen, Mari
Balmer, John M. T.
24
Melewar, T. C.
11
Merrilees, Bill
7
Miller, Dale
7
Abratt, Russell
6
Bang, Nguyen
6
Burghausen, Mario
6
Chen, Weifeng
6
Iglesias, Oriol
6
Sharifah Faridah Syed Alwi
6
Anisimova, Tatiana
5
Balmer, John M.T.
5
Ind, Nicholas
5
Mingione, Michela
5
Dev, Chekitan S.
4
Kleyn, Nicola
4
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4
Barnier, Virginie de
3
Cooper, Holly
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Greyser, Stephen A.
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Kernstock, Joachim
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Navare, Jyoti
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Otubanjo, Olutayo
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Podnar, Klement
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Sarkar, Soumya
3
Singh, Jaywant
3
Urde, Mats
3
Bargenda, Angela
2
Baumgarth, Carsten
2
Biraghi, Silvia
2
Bravo, Rafael
2
Brexendorf, Tim Oliver
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Brunninge, Olof
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Chang, Aihwa
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Chapleo, Chris
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Chiang, Hsu-hsin
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Crisafulli, Benedetta
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The journal of brand management : an international journal
2
Corporate reputation review : an international journal
1
Marketing intelligence & planning
1
Scandinavian journal of management
1
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ECONIS (ZBW)
5
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1
The dynamics of corporate brand charisma : routinization and activation at Carlsberg IT
Hatch, Mary Jo
;
Schultz, Majken
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10009758008
Saved in:
2
Co-creating corporate brands in start-ups
Juntunen, Mari
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
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3
Recruits' corporate brand co-creation experiences of the Finnish military forces
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
Corporate reputation review : an international journal
15
(
2012
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10009554682
Saved in:
4
Corporate brand equity and loyalty in B2B markets : a study among logistics service purchasers
Juntunen, Mari
;
Juntunen, Jouni
;
Juga, Jari
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 300-311
Persistent link: https://www.econbiz.de/10008905664
Saved in:
5
Corporate brand building in different stages of small business growth
Juntunen, Mari
;
Saraniemi, Saila
;
Halttu, Milla
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
Saved in:
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