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person:"Heidemann, Julia"
~person:"Wiesel, Thorsten"
~subject:"Key-Account-Management"
~subject:"Relationship marketing"
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Key-Account-Management
Relationship marketing
Customer value
18
Kundenwert
18
Beziehungsmarketing
11
Theorie
4
Theory
4
Financial services
3
Finanzdienstleistung
3
Shareholder Value
3
Shareholder value
3
USA
3
United States
3
Consumer behaviour
2
Customer analysis
2
Customer satisfaction
2
Konsumentenverhalten
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Kundenanalyse
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Accounting valuation
1
Anreiz
1
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Betriebliche Finanzwirtschaft
1
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1
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1
Brand equity
1
Brand image
1
Business process management
1
Capital structure
1
Commission payments
1
Confidence
1
Consumer confidence index
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Controlling
1
Corporate annual report
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Customer equity
1
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1
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7
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9
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Heidemann, Julia
Wiesel, Thorsten
Kumar, V.
32
Madhani, Pankaj M.
14
Eggert, Andreas
11
Fader, Peter
11
Verhoef, Peter C.
10
Bruhn, Manfred
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Ko, Eunju
8
Bauer, Hans H.
7
Georgi, Dominik
7
Gil Saura, Irene
7
Hadwich, Karsten
7
Krafft, Manfred
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Venkatesan, Rajkumar
7
Frow, Pennie
6
Gallarza, Martina G.
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
Matzler, Kurt
5
Mengen, Andreas
5
Payne, Adrian
5
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Journal of service research : JSR
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Controlling & management review : Zeitschrift für Controlling & Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management control : Zeitschrift für Planung & Unternehmenssteuerung
1
Journal of the Academy of Marketing Science
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
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ECONIS (ZBW)
11
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1
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
3
Wertorientierte Gestaltung von Kundenbeziehungen
Heidemann, Julia
-
2009
Persistent link: https://www.econbiz.de/10008749430
Saved in:
4
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
5
Customer lifetime value-based sales force control in the financial services industry : an incentive-compatible remuneration model
Heidemann, Julia
;
Kaiser, Marcus
;
Klier, Mathias
; …
- In:
Journal of management control : Zeitschrift für …
23
(
2012
)
1
,
pp. 27-51
Persistent link: https://www.econbiz.de/10009631626
Saved in:
6
Customer lifetime value and customer equity models using company-reported summary data
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
Saved in:
7
My customers are better than yours! : on reporting customer equity
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10003982244
Saved in:
8
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.
;
Aksoy, Lerzan
;
Donkers, Bas
;
Venkatesan, Rajkumar
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
Saved in:
9
Die Ermittlung des Kundenpotenzials im Controlling
Klier, Mathias
;
Heidemann, Julia
;
Günther, Benno
- In:
Controlling & management review : Zeitschrift für …
54
(
2010
)
1
,
pp. 48-54
Persistent link: https://www.econbiz.de/10003934234
Saved in:
10
Valuation of online social networks : an economic model and its application using the case of xing.com
Gneiser, Martin Sebastian
;
Heidemann, Julia
;
Klier, Mathias
- In:
Beiträge zum wertorientierten Kundenbeziehungsmanagement
,
(pp. 39-57)
.
2010
Persistent link: https://www.econbiz.de/10008938933
Saved in:
1
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