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person:"Helmig, Bernd"
~language:"eng"
~person:"Grönroos, Christian"
~person:"Van den Poel, Dirk"
~type_genre:"Book section"
~type_genre:"Sammlung"
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Beziehungsmarketing
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Relationship marketing
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Marketingmanagement
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Helmig, Bernd
Grönroos, Christian
Van den Poel, Dirk
Ratten, Vanessa
12
Kumar, V.
9
Fournier, Susan
7
Malthouse, Edward C.
6
Calder, Bobby J.
5
Edvardsson, Bo
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Gummesson, Evert
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Herrmann, Andreas
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Karjaluoto, Heikki
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Krafft, Manfred
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Quach, Sara
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Reinartz, Werner J.
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Thaichon, Park
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Tsiotsou, Rodoula H.
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Verhoef, Peter C.
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Öberg, Christina
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Beatty, Sharon E.
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Berry, Leonard L.
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Hennig-Thurau, Thorsten
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Hollebeek, Linda D.
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Orr, Linda M.
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Ozuem, Wilson
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Park, C. Whan
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Payne, Adrian
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Shams, S. M. Riad
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Sheth, Jagdish N.
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Bejou, David
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Downing, Steve
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Corporate brand and corporate reputation
1
Handbook of relationship marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
7
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Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
2
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
3
Relationship marketing as promise management
Grönroos, Christian
- In:
The SAGE handbook of marketing theory
,
(pp. 397-412)
.
2010
Persistent link: https://www.econbiz.de/10003923197
Saved in:
4
Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003785142
Saved in:
5
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
6
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
7
Relationship marketing : the Nordic school perspective
Grönroos, Christian
- In:
Handbook of relationship marketing
,
(pp. 95-117)
.
2000
Persistent link: https://www.econbiz.de/10001559307
Saved in:
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