Relationship marketing as promise management
Year of publication: |
2010
|
---|---|
Authors: | Grönroos, Christian |
Published in: |
The SAGE handbook of marketing theory. - Los Angeles, Calif. [u.a.] : SAGE, ISBN 1-84787-505-X. - 2010, p. 397-412
|
Subject: | Marketing | Beziehungsmarketing | Relationship marketing |
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