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person:"Helmig, Bernd"
~language:"eng"
~person:"Rather, Raouf Ahmad"
~person:"Van den Poel, Dirk"
~subject:"Relationship marketing"
~type:"article"
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Search: subject_exact:"Beziehungsmanagement"
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Relationship marketing
Beziehungsmarketing
30
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
13
Markenführung
13
Customer satisfaction
12
Kundenzufriedenheit
12
Customer integration
9
Kundenintegration
9
Dienstleistungsqualität
8
Service quality
8
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Internet marketing
7
Online-Marketing
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Coronavirus
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Markenimage
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customer engagement
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Gastgewerbe
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Management-Informationssystem
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English
German
10
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Helmig, Bernd
Rather, Raouf Ahmad
Van den Poel, Dirk
Kumar, V.
55
Han, Heesup
53
Hollebeek, Linda D.
45
Verhoef, Peter C.
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Palmatier, Robert W.
33
Smith, Alan D.
32
Prentice, Catherine
31
Svensson, Göran
30
Loureiro, Sandra Maria Correia
28
Thaichon, Park
28
Quach, Sara
26
Grewal, Dhruv
25
Agnihotri, Raj
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Bang, Nguyen
23
Ruyter, Ko de
23
Vrontis, Demetris
23
So, Kevin Kam Fung
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Grönroos, Christian
20
Gustafsson, Anders
20
Harrigan, Paul
20
Heinonen, Kristina
20
Kumar, Vikas
20
Neslin, Scott A.
20
Sesé, F. Javier
20
Beatty, Sharon E.
19
Brodie, Roderick J.
19
Khan, Imran
19
Malthouse, Edward C.
19
Rahman, Zillur
19
Ahn, Jiseon
18
Aksoy, Lerzan
18
Casidy, Riza
18
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European journal of operational research : EJOR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Decision support systems : DSS ; the international journal
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
1
The service industries journal
1
Tourism review
1
Vision : the journal of business perspective
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ECONIS (ZBW)
30
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1
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10
of
30
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date (oldest first)
1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
5
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
7
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
8
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
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