//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Helmig, Bernd"
~person:"Augusto, Mário Gomes"
~person:"Ekinci, Yuksel"
~person:"King, Ceridwyn"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand
Dienstleistungsmarketing
Beziehungsmarketing
39
Relationship marketing
39
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
Markenartikel
16
Customer satisfaction
12
Kundenzufriedenheit
12
Brand loyalty
9
Markentreue
8
brand loyalty
8
Dienstleistungsqualität
7
Service quality
7
Customer integration
4
Einzelhandel
4
Kundenintegration
4
Retail trade
4
Social Web
4
Social web
4
Viral marketing
4
Virales Marketing
4
customer engagement
4
Airline
3
Brand social benefits
3
Hospital
3
Hotel industry
3
Hotellerie
3
Krankenhaus
3
Lieferantenmanagement
3
Supplier relationship management
3
brand equity
3
Beschwerdemanagement
2
Brand commitment
2
Brand identity
2
Complaint management
2
Confidence
2
more ...
less ...
Online availability
All
Undetermined
14
Free
1
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
18
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
17
German
1
Author
All
Helmig, Bernd
Augusto, Mário Gomes
Ekinci, Yuksel
King, Ceridwyn
Fetscherin, Marc
12
Loureiro, Sandra Maria Correia
10
Japutra, Arnold
8
Guzman, Francisco
7
Johnson, Lester W.
7
Khan, Imran
7
Veloutsou, Cleopatra
7
Dawes, John
6
Han, Heesup
6
Kaufmann, Hans Rüdiger
6
Kumar, Vikas
6
Leckie, Civilai
6
Sarkar, Abhigyan
6
Back, Ki-Joon
5
Fatma, Mobin
5
Grönroos, Christian
5
Lusch, Robert F.
5
Rahman, Zillur
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Brandão, Amélia Maria Pinto da Cunha
4
Chrysochou, Polymeros
4
Gonçalves Filho, Cid
4
Huang, Chao-Chin
4
Huang, Ming-Hui
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Krystallis, Athanasios
4
Nobre, Helena
4
Phau, Ian
4
Rita, Paulo
4
Roy, Sanjit
4
Rubio Benito, Natalia
4
Salo, Jari
4
Sarkar, Juhi Gahlot
4
more ...
less ...
Published in...
All
Journal of retailing and consumer services
2
Psychology & marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
International journal of entrepreneurship and small business
1
International journal of hospitality management
1
International journal of market research
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service management
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
4
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
5
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
6
Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes
;
Godinho, Pedro Manuel Cortesão
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
Saved in:
7
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
8
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
9
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
10
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->