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person:"Helmig, Bernd"
~person:"Fetscherin, Marc"
~person:"Huang, Chao-Chin"
~subject:"Brand management"
~subject:"Brand"
~subject:"Deutschland"
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Search: subject_exact:"Beziehungsmanagement"
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Brand management
Brand
Deutschland
Beziehungsmarketing
38
Relationship marketing
38
Consumer behaviour
19
Konsumentenverhalten
19
Markenartikel
19
Markenführung
18
Brand image
12
Hospital
12
Markenimage
12
Krankenhaus
11
Markentreue
9
Brand loyalty
8
Germany
8
Nonprofit marketing
5
Nonprofit-Marketing
5
Dienstleistungsmarketing
4
Dienstleistungsqualität
4
Emotion
4
Qualitätsmanagement
4
Service quality
4
Services marketing
4
Brand hate
3
Brand love
3
Brand relationships
3
Customer satisfaction
3
Estimation
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Kundenzufriedenheit
3
Market research
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Marktforschung
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Nonprofit organization
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Schätzung
3
Structural equation model
3
Strukturgleichungsmodell
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Baden-Württemberg
2
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Language
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English
18
German
10
Author
All
Helmig, Bernd
Fetscherin, Marc
Huang, Chao-Chin
Bruhn, Manfred
41
Huber, Frank
40
Homburg, Christian
36
Bauer, Hans H.
26
Loureiro, Sandra Maria Correia
23
Wiedmann, Klaus-Peter
20
Herrmann, Andreas
18
Ahlert, Dieter
16
Hollebeek, Linda D.
15
Fournier, Susan
14
Khan, Imran
14
Meffert, Heribert
14
Swoboda, Bernhard
14
Veloutsou, Cleopatra
14
Foscht, Thomas
13
Rather, Raouf Ahmad
12
Spiller, Achim
12
Burmann, Christoph
11
Günter, Bernd
11
Japutra, Arnold
11
Kumar, Vikas
11
Meyer, Anton
11
Piller, Frank T.
11
Rahman, Zillur
11
Benkenstein, Martin
10
Guzman, Francisco
10
Han, Heesup
10
Helm, Sabrina
10
King, Ceridwyn
10
Reichwald, Ralf
10
Sarkar, Abhigyan
10
Stock-Homburg, Ruth
10
Töpfer, Armin
10
Vollhardt, Kai
10
Wangenheim, Florian von
10
Šerić, Maja
10
Ahn, Jiseon
9
Albers, Sönke
9
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Corporate reputation review
1
Die Betriebswirtschaft : DBW
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of consumer studies
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
Krankenhausmanagement 2000
1
Management decision : MD
1
Management im Gesundheitswesen
1
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
1
Managing service quality : MSQ ; an international journal
1
The journal of consumer marketing
1
Wertorientiertes Management im Gesundheitswesen : [basiert auf Redebeiträgen der Autoren zum Symposium "Der Wert von Informationen im Gesundheitswesen - Wert und Wertschöpfung im Krankenhaus", das im Juni 2003 unter der Federführung des Lehrstuhls für Allgemeine Betriebswirtschaftslehre, Public & Nonprofit Management an der Universität Mannheim durchgeführt wurde]
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
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ECONIS (ZBW)
28
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
3
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
4
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
5
Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 31-59
Persistent link: https://www.econbiz.de/10012798103
Saved in:
6
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
7
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
8
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
9
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
10
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
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