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person:"Herrmann, Andreas"
~person:"Ahlert, Dieter"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"Helsen, Kristiaan"
~person:"Kotabe, Masaaki"
~person:"Laukkanen, Tommi"
~person:"McDonald, Malcolm"
~person:"Meffert, Heribert"
~person:"Opresnik, Marc Oliver"
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Internationales Marketing"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Beziehungsmarketing
Consumers
Internationales Marketing
Kundenbindung
Markenführung
Marketingtheorie
Marktsegmentierung
Pricing strategy
Theory
Marketing management
47
Marketingmanagement
47
Brand management
11
KMU
9
SME
9
Theorie
9
Firm performance
8
Unternehmenserfolg
8
Deutschland
7
Germany
7
Relationship marketing
6
Brand image
5
Markenimage
5
Brand orientation
4
Consumer behaviour
4
Firm growth
4
Konsumentenverhalten
4
Lieferantenmanagement
4
Performance measurement
4
Performance-Messung
4
Supplier relationship management
4
Unternehmenswachstum
4
brand performance
4
B-to-B-Marketing
3
Business growth
3
Business-to-business marketing
3
Innovation
3
Preismanagement
3
SMEs
3
brand orientation
3
Automotive industry
2
Brand performance
2
China
2
Consumer goods marketing
2
Erfolgsfaktor
2
Innovation management
2
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8
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1
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Article
24
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Aufsatz in Zeitschrift
Lehrbuch
38
Textbook
30
Aufsatz im Buch
27
Book section
27
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24
Graue Literatur
12
Non-commercial literature
12
Bibliografie enthalten
11
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11
Collection of articles of several authors
10
Sammelwerk
10
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8
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Hochschulschrift
7
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3
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3
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2
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2
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2
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2
Übersichtsarbeit
2
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1
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1
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Language
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English
13
German
11
Author
All
Herrmann, Andreas
Ahlert, Dieter
Belz, Christian
Diller, Hermann
Frömbling, Simone
Helsen, Kristiaan
Kotabe, Masaaki
Laukkanen, Tommi
McDonald, Malcolm
Meffert, Heribert
Opresnik, Marc Oliver
Sander, Matthias
Melewar, T. C.
16
Kumar, V.
15
Vrontis, Demetris
11
Kitchen, Philip J.
10
Ko, Eunju
9
Terho, Harri
9
Gierl, Heribert
8
O'Cass, Aron
8
Palmatier, Robert W.
8
Yan, Ruiliang
8
Balmer, John M. T.
7
Bauer, Hans H.
7
Hunt, Shelby D.
7
Reijonen, Helen
7
Tadajewski, Mark
7
Verhoef, Peter C.
7
Šerić, Maja
7
Bang, Nguyen
6
Calantone, Roger J.
6
Chen, Jing
6
Dekimpe, Marnik G.
6
Foroudi, Pantea
6
Hirvonen, Saku
6
Homburg, Christian
6
Morgan, Neil A.
6
Ngo, Liem Viet
6
Pitt, Leyland F.
6
Urde, Mats
6
Bang Nguyen Viet
5
Boso, Nathaniel
5
Casidy, Riza
5
Dibb, Sally
5
Eisingerich, Andreas B
5
Griffith, David A.
5
Grönroos, Christian
5
Gupta, Suraksha
5
Hammervoll, Trond
5
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Published in...
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Marketing : ZFP ; journal of research and management
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics : JBE
2
The journal of brand management : an international journal
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing review
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of small business and enterprise development
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Planung : ZP
1
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Source
All
ECONIS (ZBW)
24
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1
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24
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
Viewpoint: a big opportunity for interactive marketing post-COVID-19
McDonald, Malcolm
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10012880157
Saved in:
3
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
4
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
5
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
6
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
7
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
8
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
9
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen, Helen
;
Párdányi, Szandra
;
Tuominen, Sasu
; …
- In:
Journal of small business and enterprise development
21
(
2014
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10010388595
Saved in:
10
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
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