//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Gilmore, Audrey"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Reinecke, Sven"
~person:"Simkin, Lyndon"
~subject:"Lieferantenmanagement"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Market research
Marketing management
72
Marketingmanagement
72
Theorie
20
Theory
20
Deutschland
11
Germany
11
KMU
11
SME
11
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
8
Marketing
8
Marktforschung
8
Relationship marketing
8
Decision
4
Entscheidung
4
Großbritannien
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Market segmentation
4
Marktsegmentierung
4
Preismanagement
4
Pricing strategy
4
Strategic management
4
Strategisches Management
4
United Kingdom
4
Automotive industry
3
Competitive advantage
3
Führungskräfte
3
Kfz-Industrie
3
Managers
3
Marketing theory
3
Marketingtheorie
3
Product design
3
Produktgestaltung
3
Supplier relationship management
3
Target group
3
more ...
less ...
Type of publication
All
Article
10
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Bibliography included
Hochschulschrift
Sammlung
Article in journal
10
Collection of articles of several authors
3
Lehrbuch
3
Sammelwerk
3
Textbook
3
Arbeitspapier
2
Aufsatzsammlung
2
Graue Literatur
2
Handbook
2
Handbuch
2
Non-commercial literature
2
Working Paper
2
Aufsatz im Buch
1
Bibliografie enthalten
1
Book section
1
Case study
1
Fallstudie
1
Thesis
1
more ...
less ...
Language
All
English
8
German
3
Author
All
Herrmann, Andreas
Albers, Sönke
Belz, Christian
Berndt, Ralph
Diller, Hermann
Gilmore, Audrey
McDonald, Malcolm
Opresnik, Marc Oliver
Reinecke, Sven
Simkin, Lyndon
Homburg, Christian
8
Di Benedetto, C. Anthony
6
Bruhn, Manfred
5
Lindgreen, Adam
5
Scharf, Andreas
4
Schubert, Bernd
4
Cartwright, Severina
3
Dibb, Sally
3
Eisend, Martin
3
Geersbro, Jens
3
Guo, Chiquan
3
Kumar, Prashant
3
Kumar, V.
3
O'Cass, Aron
3
Sheth, Jagdish N.
3
Simon, Hermann
3
Terho, Harri
3
Ulaga, Wolfgang
3
Wang, Yong Jian
3
Aggarwal, Himanshu
2
Agnihotri, Raj
2
Anees-ur-Rehman, Muhammad
2
Bauer, Hans H.
2
Blankson, Charles
2
Chen, Jing
2
Chen, Ying-Ju
2
Choi, Seung-chan
2
Chung, Jae-eun
2
Conrad, Olaf
2
Cova, Bernard
2
Davies, Iain A.
2
DeSarbo, Wayne
2
Eggert, Andreas
2
Faßnacht, Martin
2
Fischer, Marc
2
Franke, Nikolaus
2
Gaigl, Gerhard
2
Garry, Tony
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing intelligence & planning
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing research : JMR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
2
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
3
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
4
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
5
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
Saved in:
6
Pipeline management for the acquisition of industrial projects
Söhnchen, Florian
;
Albers, Sönke
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1356-1364
Persistent link: https://www.econbiz.de/10008807114
Saved in:
7
Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Dibb, Sally
;
Simkin, Lyndon
;
Wilson, David C.
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 539-553
Persistent link: https://www.econbiz.de/10003736670
Saved in:
8
Verkaufsführung - die unterschätzte Managementaufgabe
Belz, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003719225
Saved in:
9
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
10
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->