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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~person:"Schultz, Don E."
~type_genre:"Abstract"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingstrategie"
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Marketing management
38
Marketingmanagement
38
Theorie
16
Theory
16
Market research
5
Marktforschung
5
Brand management
4
Communication
4
Consumer behaviour
4
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4
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4
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3
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English
21
German
18
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Herrmann, Andreas
Albers, Sönke
Schultz, Don E.
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Kitchen, Philip J.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Homburg, Christian
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Bauer, Hans H.
15
Di Benedetto, C. Anthony
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Sheth, Jagdish N.
14
Singh, Ramendra
14
Thrassou, Alkis
14
Fritz, Wolfgang
13
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Varadarajan, Rajan
13
Dekimpe, Marnik G.
12
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Pauwels, Koen
12
Blankson, Charles
11
Laukkanen, Tommi
11
Terho, Harri
11
Verhoef, Peter C.
11
Wiedmann, Klaus-Peter
11
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10
Pei, Zhi
10
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Journal of marketing communications
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Marketing : ZFP ; journal of research and management
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Organizations and markets in emerging economies
1
Schmalenbach business review : sbr
1
Zeitschrift für Planung : ZP
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ECONIS (ZBW)
38
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1
Exclusivity strategies for digital products across digital and physical markets
Otten, Cord
;
Clement, Michel
;
Albers, Sönke
;
Kleinen, Ole
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Saved in:
3
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
4
Interactivity, marketing communication, and emerging markets : a way forward
Schultz, Don E.
;
Malthouse, Edward C.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10011745218
Saved in:
5
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
6
IMC in an emerging economy : the Chinese perspective
Schultz, Don E.
;
Chu, Guangzhi
;
Zhao, Beryl
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011581123
Saved in:
7
Twenty years of IMC : a study of CEO and CMO perspectives in the Asia-Pacific region
Kliatchko, Jerry G.
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010362876
Saved in:
8
Understanding consumer-created media synergy
Schultz, Don E.
;
Block, Martin P.
;
Raman, Kaylan
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009577765
Saved in:
9
Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E.
- In:
Organizations and markets in emerging economies
1
(
2010
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009354772
Saved in:
10
Pipeline management for the acquisition of industrial projects
Söhnchen, Florian
;
Albers, Sönke
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1356-1364
Persistent link: https://www.econbiz.de/10008807114
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