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person:"Holbrook, Morris B."
~person:"Bauer, Hans H."
~person:"Loureiro, Sandra Maria Correia"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
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Holbrook, Morris B.
Bauer, Hans H.
Loureiro, Sandra Maria Correia
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Diehl, Sandra
11
Spiller, Achim
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Grunert, Klaus G.
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Terlutter, Ralf
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7
Rudolph, Thomas
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Gierl, Heribert
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Brands : interdisciplinary perspectives
1
Challenges and trends in modern banking
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
E-business : state of the art of ICT based challenges and solutions
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbuch Multi-Channel-Marketing
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Marken im Einfluss des Internet : Markendialog März 2009
1
The development of critical perspectives in marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
The role of affect in consumer behavior : emerging theories and applications
1
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ECONIS (ZBW)
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1
AI meaning and applications in the consumer sector of retailing, hospitality, and tourism
Loureiro, Sandra Maria Correia
;
Ashfaq, Muhammad
; …
-
2021
Persistent link: https://www.econbiz.de/10013285701
Saved in:
2
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
3
Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
Saved in:
4
Commentary: the consumer perspective on branding
Holbrook, Morris B.
- In:
Brands : interdisciplinary perspectives
,
(pp. 297-308)
.
2015
Persistent link: https://www.econbiz.de/10010478956
Saved in:
5
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
Saved in:
6
Love actually? : measuring and exploring consumers' brand love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
Saved in:
7
Mit hochveredelten Printmedien ein Leseerlebnis schaffen
Bauer, Hans H.
;
Heinrich, Daniel
;
Hampel, Stefan
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 251-273)
.
2011
Persistent link: https://www.econbiz.de/10009373446
Saved in:
8
Interaktion in Web-Communities als Erfolgsfaktor der Erlebniskommunikation
Bauer, Hans H.
;
Botzenhardt, Achim
;
Heinrich, Daniel
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 135-149)
.
2011
Persistent link: https://www.econbiz.de/10009373457
Saved in:
9
Brand Communities im Web
Bauer, Hans H.
;
Wöbcke, Lars
- In:
Marken im Einfluss des Internet : Markendialog März 2009
,
(pp. 111-146)
.
2009
Persistent link: https://www.econbiz.de/10003855277
Saved in:
10
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
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