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person:"Homburg, Christian"
~person:"Baumann, Jasmin"
~person:"Chatterjee, Sharmila C."
~person:"Menon, Ajay"
~person:"Narus, James A."
~person:"Tecklenburg, Tim"
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Search: subject_exact:"Supplier relationship management"
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Lieferantenmanagement
54
Supplier relationship management
54
Beziehungsmarketing
22
Relationship marketing
22
Deutschland
21
Germany
21
Theorie
18
Theory
18
Business-to-business marketing
13
Marketing management
13
Marketingmanagement
13
B-to-B-Marketing
12
Customer value
12
Kundenwert
12
Customer satisfaction
8
Kundenzufriedenheit
8
Consumer behaviour
7
Konsumentenverhalten
7
Kundenbindung
7
Beziehungsmanagement
6
Erfolgsfaktor
6
Marketing-Mix
6
Success factor
6
Betriebliche Wertschöpfung
5
Estimation
5
Preismanagement
5
Pricing strategy
5
Schätzung
5
Value creation
5
Beschaffung
4
Business-to-Business-Marketing
4
Customer integration
4
Kundenintegration
4
Kundenmanagement
4
Procurement
4
Bundling strategy
3
E-commerce
3
Electronic Commerce
3
Leistungsbündel
3
Management
3
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30
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English
31
German
24
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Homburg, Christian
Baumann, Jasmin
Chatterjee, Sharmila C.
Menon, Ajay
Narus, James A.
Tecklenburg, Tim
Svensson, Göran
50
Wagner, Stephan M.
41
Kleinaltenkamp, Michael
37
Schiele, Holger
34
Görg, Holger
31
Naudé, Peter
31
Cheng, T. C. E.
29
Spiller, Achim
29
Eßig, Michael
27
Choi, Thomas Y.
26
Henneberg, Stephan
25
Zentes, Joachim
25
Huo, Baofeng
23
Stölzle, Wolfgang
23
Choi, Tsan-Ming
22
Hartmann, Evi
22
Mysen, Tore
22
Schoenherr, Tobias
22
Kaufmann, Lutz
21
Schlippenbach, Vanessa von
21
Bruhn, Manfred
20
Matsushima, Noriaki
20
Narasimhan, Ram
20
Chambolle, Claire
19
Chen, Ying-Ju
19
Lasch, Rainer
19
Raff, Horst
19
Zhao, Xiande
19
Baake, Pio
18
Blome, Constantin
18
Bogaschewsky, Ronald
18
Jacob, Frank
18
Kind, Hans Jarle
18
Liu, Yi
18
Ahlert, Dieter
17
Buvik, Arnt
17
Defever, Fabrice
17
Hanf, Jon
17
Inderfurth, Karl
17
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Institut für Marktorientierte Unternehmensführung Mannheim
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
Journal of the Academy of Marketing Science
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business economics : JBE
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of business research : JBR
2
Journal of business-to-business marketing
2
Journal of marketing
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
AMS review : official publication of the Academy of Marketing Science
1
Business strategy review
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Journal of international marketing
1
Journal of marketing management : MM
1
Kompetenz in Wissenschaft & Management
1
Management Know-how Reihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
Marketing : ZFP ; journal of research and management
1
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Working paper / Universität Mainz, Lehrstuhl für Betriebswirtschaftslehre und Marketing
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ECONIS (ZBW)
54
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Achieving the promise of AI and ML in delivering economic and relational customer value in B2B
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 966-974
Persistent link: https://www.econbiz.de/10013185064
Saved in:
3
Tradeoffs in supplier attribute ratings in supplier selection across strategic versus non-strategic purchases
Boone, Derrick <Sr.>
;
Steward, Michelle D.
;
Narus, James A.
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 97-109
Persistent link: https://www.econbiz.de/10012259322
Saved in:
4
From transactions to journeys and beyond : the evolution of B2B buying process modeling
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
Saved in:
5
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
6
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
7
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Saved in:
8
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
9
The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
10
Value co-creation practices and capabilities : sustained purposeful engagement across B2B systems
Marcos Cuevas, Javier
;
Nätti, Satu
;
Palo, Teea
; …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 97-107
Persistent link: https://www.econbiz.de/10011531238
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