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person:"Keller, Kevin Lane"
~person:"Baumgarth, Carsten"
~person:"Bronnenberg, Bart J."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Markenware"
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Markenartikel
36
Brand
34
Brand management
28
Markenführung
28
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
14
Markenimage
14
USA
6
United States
6
Advertising
3
Beziehungsmarketing
3
Brand architecture
3
Markenarchitektur
3
Markenpolitik
3
Relationship marketing
3
Werbung
3
Advertising effects
2
Brand ambassador
2
Brand extension
2
Branding
2
Brands
2
Controlling
2
Erfolgsfaktor
2
Innovation
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Internal branding
2
Management control
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Markentransfer
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Market share
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Marktanteil
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Product quality
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Produktqualität
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Räumliche Verteilung
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Spatial distribution
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brand positioning
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branding
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1992-1995
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31
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Aufsatz in Zeitschrift
Lehrbuch
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32
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English
32
German
4
Author
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Keller, Kevin Lane
Baumgarth, Carsten
Bronnenberg, Bart J.
Phau, Ian
21
Sarkar, Abhigyan
19
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
14
Sattler, Henrik
14
Bang, Nguyen
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Guzman, Francisco
12
De Chernatony, Leslie
11
Gierl, Heribert
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Esch, Franz-Rudolf
10
Johnson, Lester W.
10
Merrilees, Bill
10
Rahman, Zillur
10
Roper, Stuart
10
Trinh, Giang
10
Brodie, Roderick J.
9
Burmann, Christoph
9
Foroudi, Pantea
9
Han, Heesup
9
Herrmann, Andreas
9
Kumar, Vikas
9
Paul, Justin
9
Pitt, Leyland F.
9
Sreejesh, S.
9
Steenkamp, Jan-Benedict E. M.
9
Valette-Florence, Pierre
9
Zarantonello, Lia
9
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The journal of brand management : an international journal
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Arts marketing : an international journal ; AM
1
Corporate reputation review
1
Der Markt : international journal of marketing
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of creating value
1
Journal of marketing communications
1
Journal of political economy
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Online Plus
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Quantitative marketing and economics : QME
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The quarterly journal of economics
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ECONIS (ZBW)
36
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1
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
2
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
3
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
4
Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
- In:
Marketing science
41
(
2022
)
4
,
pp. 282-304
Persistent link: https://www.econbiz.de/10013363981
Saved in:
5
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
6
Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
Saved in:
7
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
8
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
9
Fresh perspectives on brand management : editorial
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Schmidt, Holger J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 973-980
Persistent link: https://www.econbiz.de/10012395417
Saved in:
10
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
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