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person:"Kent, Aubrey"
~person:"Cho, Heetae"
~person:"Zhang, James J."
~subject:"Sports"
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Search: subject_exact:"Sports marketing"
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Sports
Sportmarketing
33
Sports marketing
33
Professional sports
19
Profisport
19
Sport
14
Consumer behaviour
12
Konsumentenverhalten
12
Sport organization
9
Sportorganisation
9
USA
6
United States
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Football
5
Fußball
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Sport event
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Sportveranstaltung
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Ball game
4
Ballsport
4
Brand management
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China
4
Management
4
Markenführung
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Sponsoring
4
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4
Sport policy
4
Sportpolitik
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Tourism
4
Tourismus
4
Arbeitsgruppe
3
Beziehungsmarketing
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Corporate Social Responsibility
3
Corporate social responsibility
3
Holiday behaviour
3
Internet marketing
3
Online-Marketing
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Organisation
3
Organization
3
Relationship marketing
3
Sports economics
3
Sportökonomik
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Kent, Aubrey
Cho, Heetae
Zhang, James J.
Dwyer, Brendan
12
Cornwell, T. Bettina
11
Drayer, Joris
11
Funk, Daniel C.
11
Koronios, Konstantinos
11
O'Reilly, Norm
10
Biscaia, Rui
8
Breuer, Christoph
8
Greenwell, T. Christopher
8
Jensen, Jonathan A.
8
Ko, Yong Jae
8
McDonald, Heath
8
Greenhalgh, Greg
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kunkel, Thilo
7
Kwak, Dae Hee
7
Welty Peachey, Jon
7
Woratschek, Herbert
7
Cunningham, George B.
6
Desbordes, Michel
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Grohs, Reinhard
6
Hoeber, Larena
6
Pedersen, Paul M.
6
Ratten, Vanessa
6
Scheerder, Jeroen
6
Shapiro, Stephen L.
6
Swayne, Linda E.
6
Alexandris, Kostas
5
Dickson, Geoff
5
Fink, Janet S.
5
Havard, Cody T.
5
Heere, Bob
5
Humphreys, Brad R.
5
Kaplanidou, Kyriaki
5
Koenigstorfer, Joerg
5
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International journal of sports marketing & sponsorship
3
Sport management review
2
Tourism management perspectives : TMP
2
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing intelligence & planning
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
14
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1
Scoping practical implications and managerial relevance in sport management
Mastromartino, Brandon
;
Naraine, Michael L.
;
Dees, Windy
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10014524828
Saved in:
2
Sports sponsorship and branding : global perspectives and emerging trends
Leng, Ho Keat
(
ed.
);
Zhang, James J.
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014515484
Saved in:
3
Potential sport tourists' decision-making during the pandemic
Cho, Heetae
;
Joo, Dongoh
;
Koh, Jin Kai
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 557-572
Persistent link: https://www.econbiz.de/10013393486
Saved in:
4
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
5
Compensatory consumption during the COVID-19 pandemic : exploring the critical role of nostalgia in sport consumer behaviour
Cho, Heetae
;
Oh, Ga-Eun
;
Chiu, Weisheng
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1736-1763
Persistent link: https://www.econbiz.de/10013206267
Saved in:
6
Sport tourists' team identification and revisit intention : looking at the relationship through a nostalgic lens
Cho, Heetae
;
Joo, Dongoh
;
Woosnam, Kyle Maurice
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
6
,
pp. 1002-1025
Persistent link: https://www.econbiz.de/10012259609
Saved in:
7
Understanding sport event volunteers' continuance intention : an environmental psychology approach
Cho, Heetae
;
Li, Chunxiao
;
Wu, Yandan
- In:
Sport management review
23
(
2020
)
4
,
pp. 615-625
Persistent link: https://www.econbiz.de/10012295949
Saved in:
8
Examining nostalgia in sport tourism : the case of US college football fans
Cho, Heetae
;
Joo, Dongoh
;
Chi, Christina G.
- In:
Tourism management perspectives : TMP
29
(
2019
),
pp. 97-104
Persistent link: https://www.econbiz.de/10011998108
Saved in:
9
Sport tourists' nostalgia and its effect on attitude and intentions : a multilevel approach
Cho, Heetae
;
Joo, Dongoh
;
Moore, DeWayne
;
Norman, William C.
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128969
Saved in:
10
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
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