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person:"Kent, Aubrey"
~person:"Fink, Janet S."
~person:"Heere, Bob"
~subject:"Arbeitsgruppe"
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Search: subject_exact:"Sports marketing"
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Sportmarketing
30
Sports marketing
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Professional sports
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Consumer behaviour
15
Konsumentenverhalten
15
Sport organization
12
Sportorganisation
12
Brand management
10
Markenführung
10
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10
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8
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branding
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Kent, Aubrey
Fink, Janet S.
Heere, Bob
Katz, Matthew
5
Ko, Yong Jae
5
Wann, Daniel L.
5
Biscaia, Rui
4
Baker, Thomas A., III.
3
Delia, Elizabeth B.
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Jang, Wonseok
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Wear, Henry
3
Yousaf, Anish
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2
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2
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2
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2
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2
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2
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Published in...
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Sport management review
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
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1
Toward a better understanding of fan aggression and dysfunction : the moderating role of collective narcissism
Larkin, Ben
;
Fink, Janet S.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011998384
Saved in:
2
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
3
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
4
What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry
;
Collins, Dorothy R.
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
Saved in:
5
New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
Saved in:
6
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
7
Cause-related marketing in sports : the power of altruism
Joo, Soyoung
;
Koo, Jakeun
;
Fink, Janet S.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
Saved in:
8
Enhancing the benefits of professional sport philanthropy : the roles of corporate ability and communication strategies
Inoue, Yuhei
;
Mahan, Joseph E.
;
Kent, Aubrey
- In:
Sport management review
16
(
2013
)
3
,
pp. 314-325
Persistent link: https://www.econbiz.de/10009787473
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