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person:"Khare, Arpita"
~isPartOf:"Psychology & marketing"
~person:"Eisend, Martin"
~person:"Grewal, Dhruv"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
7
Konsumentenverhalten
7
Einzelhandel
3
Ladengestaltung
3
Psychology of advertising
3
Retail trade
3
Store design
3
Werbepsychologie
3
Advertising
1
Advertising effects
1
Communication
1
Deutschland
1
Dienstleistungsqualität
1
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1
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Germany
1
Humor
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Werbewirkung
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advertising
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persuasiveness
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7
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Khare, Arpita
Eisend, Martin
Grewal, Dhruv
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
Kou, Sining
3
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Psychology & marketing
Journal of retailing
13
Journal of the Academy of Marketing Science
11
International journal of business competition and growth : IJBCG
10
Journal of marketing
8
Journal of international consumer marketing
7
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Journal of advertising
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of international marketing
4
MSI reports : working paper series
4
International journal of Indian culture and business management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of services and operations management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
European Advertising Academy
2
International journal of business and emerging markets : IJBEM
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Review of marketing research
2
The international review of retail, distribution and consumer research
2
Advances in advertising research
1
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ECONIS (ZBW)
7
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1
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
2
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
3
Retail atmospherics and in-store nonverbal cues : an introduction
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Puccinelli, Nancy M.
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 469-471
Persistent link: https://www.econbiz.de/10010382592
Saved in:
4
Special issue: Retail atmospherics and in-store nonverbal cues
Grewal, Dhruv
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010382594
Saved in:
5
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
6
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
7
Can you trust a customer's expression? : insights into nonverbal communication in the retail context
Puccinelli, Nancy M.
;
Motyka, Scott
;
Grewal, Dhruv
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 964-988
Persistent link: https://www.econbiz.de/10008903161
Saved in:
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