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person:"Khare, Arpita"
~language:"eng"
~person:"Grewal, Dhruv"
~person:"Ko, Eunju"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
192
Konsumentenverhalten
192
India
58
Indien
58
Einzelhandel
40
Retail trade
40
Beziehungsmarketing
36
Relationship marketing
36
Fashion
32
Mode
32
Brand management
30
Markenführung
30
Luxury goods
27
Luxusgüter
27
Internet marketing
20
Online-Marketing
20
Online retailing
17
Online-Handel
17
Brand image
16
Markenimage
16
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16
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14
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12
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11
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11
Marketing management
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Marketingmanagement
11
Preismanagement
11
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11
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11
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10
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10
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Khare, Arpita
Grewal, Dhruv
Ko, Eunju
Han, Heesup
115
Belk, Russell W.
112
Mattila, Anna S.
97
Grunert, Klaus G.
89
Lusk, Jayson L.
84
Phau, Ian
83
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
68
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
52
Thøgersen, John
51
Hollebeek, Linda D.
50
Rajagopal
50
Rock, Bram de
50
Krishna, Aradhna
49
Cherchye, Laurens
48
Bruwer, Johan
47
Kim, Jungkeun
47
Dellaert, Benedict G. C.
46
Sharma, Piyush
46
Diamantopoulos, Adamantios
45
Dubé, Jean-Pierre
45
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Journal of business research : JBR
27
Journal of retailing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International journal of business competition and growth : IJBCG
10
Journal of the Academy of Marketing Science
9
Journal of international consumer marketing
7
Journal of marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Psychology & marketing
5
International journal of advertising : the review of marketing communications
4
Journal of fashion marketing and management
4
Journal of global marketing
4
MSI reports : working paper series
4
International journal of Indian culture and business management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
International journal of services and operations management
3
Journal of marketing analytics : JMA
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
Emerald insight
2
International journal of business and emerging markets : IJBEM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Review of marketing research
2
The international review of retail, distribution and consumer research
2
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Customer relationship management in electronic markets
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
192
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
3
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
4
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
Saved in:
5
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
8
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
10
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
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