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person:"Kilgour, Mark"
~person:"Gabszewicz, Jean Jaskold"
~person:"Sinclair, John"
~subject:"Empirical method"
~subject:"Markenartikel"
~subject:"Werbewirtschaft"
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Kilgour, Mark
Gabszewicz, Jean Jaskold
Sinclair, John
Silk, Alvin J.
26
Berndt, Ernst R.
18
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11
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ECONIS (ZBW)
15
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1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
3
Globalisation of advertising : an overview of trends and issues
Sinclair, John
- In:
Global advertising practice in a borderless world
,
(pp. 12-21)
.
2017
Persistent link: https://www.econbiz.de/10011668009
Saved in:
4
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
5
The advertising industry in Latin America : a regional portrait
Sinclair, John
- In:
The Routledge companion to advertising and promotional …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10010197575
Saved in:
6
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
7
The advertising industry in Latin America : a contemporary overview
Sinclair, John
- In:
Consumer culture in Latin America
,
(pp. 35-50)
.
2012
Persistent link: https://www.econbiz.de/10009677963
Saved in:
8
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
9
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
10
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732860
Saved in:
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