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person:"Koenigstorfer, Joerg"
~person:"Fang, Zheng"
~person:"Reuver, Mark de"
~subject:"Digital goods"
~subject:"Mobile communications"
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Digital goods
Mobile communications
Mobile Business
15
Mobile business
15
Mobilkommunikation
7
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4
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4
randomized field experiment
4
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3
Innovation
3
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mobile targeting
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mobile commerce
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Koenigstorfer, Joerg
Fang, Zheng
Reuver, Mark de
Liébana-Cabanillas, Francisco
9
Ghose, Anindya
8
Bauer, Hans H.
7
Dwivedi, Yogesh Kumar
7
Buse, Stephan
6
Han, Sang Pil
6
Luo, Xueming
5
Morosan, Cristian
5
Pagani, Margherita
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Tiwari, Rajnish
5
Chawla, Deepak
4
Gerpott, Torsten J.
4
Head, Milena
4
Kumar, Vikas
4
Oh, Wonseok
4
Ooi, Keng-Boon
4
Reichardt, Tina
4
Tan, Garry Wei-Han
4
Williams, Michael D.
4
Andrews, Michelle
3
Bouwman, Harry
3
Cho, Vincent
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Cui, Xuebin
3
DeFranco, Agnes
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Foo, Pik-Yin
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Groß, Michael
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Ha, Young
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Herstatt, Cornelius
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Im, Hyunjoo
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Joshi, Himanshu
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Karjaluoto, Heikki
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Mittal, Saurabh
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Muñoz-Leiva, Francisco
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Narang, Unnati
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Park, Sungho
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Pedersen, Per E.
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Ramos de Luna, Iviane
3
Saura, José Ramón
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Information systems research : ISR
1
International journal of innovation and technology management
1
Journal of management information systems : JMIS
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Mobile service innovation and business models
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ECONIS (ZBW)
8
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1
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
2
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
5
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
6
Mobile R&D prototypes : what is hampering market implementation?
Bouwman, Harry
;
Reuver, Mark de
;
Hampe, Felix
; …
- In:
International journal of innovation and technology …
11
(
2014
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010336920
Saved in:
7
Consumer acceptance of the mobile Internet
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 917-928
Persistent link: https://www.econbiz.de/10009684842
Saved in:
8
A standalone digital music vending service
Bouwman, Harry
;
Reuver, Mark de
;
Schipper, Hidde
- In:
Mobile service innovation and business models
,
(pp. 253-267)
.
2008
Persistent link: https://www.econbiz.de/10003734803
Saved in:
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