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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Hawkins, Del I."
~person:"Peter, Jerome Paul"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit-Organisation"
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Internationales Marketing
Konsumentenverhalten
Nonprofit-Organisation
Marketing management
189
Marketingmanagement
189
Marketing
102
Theorie
57
Theory
57
Marketingtheorie
38
Marketing theory
37
Consumer behaviour
30
USA
27
United States
27
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19
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17
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16
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11
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11
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11
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10
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10
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9
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9
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8
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8
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Relationship marketing
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Hawkins, Del I.
Peter, Jerome Paul
Sheth, Jagdish N.
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Homburg, Christian
10
Melewar, T. C.
10
Meissner, Hans Günther
9
Rajagopal
9
Vrontis, Demetris
9
Best, Roger J.
8
Esch, Franz-Rudolf
8
Ko, Eunju
8
Kumar, V.
8
Perreault, William D.
8
Spann, Martin
8
Bauer, Hans H.
7
Douglas, Susan P.
7
Gierl, Heribert
7
McCarthy, Edmund Jerome
7
Olson, Jerry C.
7
Voeth, Markus
7
Wiedmann, Klaus-Peter
7
Wymer, Walter
7
Boso, Nathaniel
6
Bruwer, Johan
6
Büschken, Joachim
6
Doole, Isobel
6
Foxall, Gordon R.
6
Gao, Tao
6
Gnizy, Itzhak
6
Laroche, Michel
6
Lowe, Robin
6
Mothersbaugh, David L.
6
Smith, N. Craig
6
Verhoef, Peter C.
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
46
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21
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
22
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
23
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2008
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
Saved in:
24
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10003517711
Saved in:
25
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10th ed.
Persistent link: https://www.econbiz.de/10003082095
Saved in:
26
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
27
International marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2005
Persistent link: https://www.econbiz.de/10002400455
Saved in:
28
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
29
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
30
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
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