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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Market-orientated perspective"
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Internationales Marketing
Konsumentenverhalten
Marketing management
160
Marketingmanagement
160
Marketing
84
Marketingtheorie
38
Marketing theory
37
Theorie
37
Theory
37
USA
16
United States
16
Consumer behaviour
14
Strategisches Management
14
Deutschland
11
Germany
11
International marketing
11
Strategic management
10
Management
9
International market entry
8
Internationaler Markteintritt
8
Betriebswirtschaftslehre
7
Beziehungsmarketing
7
Business economics
7
Marktforschung
7
Relationship marketing
7
Marketingstrategie
6
Nonprofit organization
6
Nonprofit-Organisation
6
Market research
5
Online-Marketing
5
Soziomarketing
5
B-to-B-Marketing
4
Business-to-business marketing
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Internet marketing
4
Nonprofit marketing
4
Nonprofit-Marketing
4
Rajan Varadarajan
4
Social marketing
4
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English
18
German
7
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Homburg, Christian
10
Melewar, T. C.
10
Hawkins, Del I.
9
Meissner, Hans Günther
9
Rajagopal
9
Vrontis, Demetris
9
Best, Roger J.
8
Esch, Franz-Rudolf
8
Ko, Eunju
8
Kumar, V.
8
Perreault, William D.
8
Spann, Martin
8
Bauer, Hans H.
7
Douglas, Susan P.
7
Gierl, Heribert
7
McCarthy, Edmund Jerome
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Voeth, Markus
7
Wiedmann, Klaus-Peter
7
Boso, Nathaniel
6
Bruwer, Johan
6
Büschken, Joachim
6
Doole, Isobel
6
Foxall, Gordon R.
6
Gao, Tao
6
Gnizy, Itzhak
6
Laroche, Michel
6
Lowe, Robin
6
Mothersbaugh, David L.
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
DePaul University / College of Commerce
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Pearson Studium
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Legends in marketing
4
Handbook of relationship marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Journal of the Academy of Marketing Science
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Marketing theory
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ECONIS (ZBW)
24
Showing
11
-
20
of
24
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date (oldest first)
11
"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik
;
Blechschmidt, Boris
;
Backhaus, Klaus
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
Saved in:
12
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
13
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
14
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
Saved in:
15
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
16
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
17
International marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2005
Persistent link: https://www.econbiz.de/10002400455
Saved in:
18
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
19
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
20
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
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