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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Gnizy, Itzhak"
~person:"Sheth, Jagdish N."
~subject:"Ethics"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Ethics
Internationales Marketing
Konsumentenverhalten
Marketing management
21
Marketingmanagement
21
Consumer behaviour
6
International marketing
6
Marketing theory
5
Marketingtheorie
5
Emerging economies
3
Firm performance
3
International performance
3
Marketing
3
Schwellenländer
3
Strategic management
3
Strategisches Management
3
Unternehmenserfolg
3
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2
Bibliometrie
2
Corporate Social Responsibility
2
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2
EU countries
2
EU-Staaten
2
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2
International market entry
2
International marketing function
2
Internationaler Markteintritt
2
Market power
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Market research
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Marktforschung
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Philip Kotler
2
Sustainable development
2
A general theory of marketing
1
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12
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Kotler, Philip
Chadraba, Petr
Gnizy, Itzhak
Sheth, Jagdish N.
Melewar, T. C.
9
Vrontis, Demetris
9
Ko, Eunju
8
Kumar, V.
7
Gao, Tao
6
Gierl, Heribert
6
Laroche, Michel
6
Verhoef, Peter C.
6
Boso, Nathaniel
5
Bruwer, Johan
5
Dekimpe, Marnik G.
5
Kushwaha, Tarun
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Calantone, Roger J.
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Homburg, Christian
4
Javalgi, Rajshekhar G.
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Kureshi, Sonal
4
Laukkanen, Tommi
4
Lee, Tzong-ru
4
Martínez-López, Francisco J.
4
Mohammad Falahat
4
Oh, Han-Mo
4
Palmatier, Robert W.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Shoham, Aviv
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
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Marketing theory
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Review of marketing research
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ECONIS (ZBW)
12
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1
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10
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12
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1
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
3
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
4
The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes
Gnizy, Itzhak
- In:
Journal of business research : JBR
105
(
2019
),
pp. 214-226
Persistent link: https://www.econbiz.de/10012128501
Saved in:
5
The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
Saved in:
6
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
7
Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
Saved in:
8
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
9
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
10
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
Saved in:
1
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