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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Beziehungsmarketing
Brand management
Internationales Marketing
Konsumentenverhalten
Marketing management
16
Marketingmanagement
16
Consumer behaviour
6
Marketing theory
5
Marketingtheorie
5
Emerging economies
3
Marketing
3
Schwellenländer
3
Bibliometrics
2
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Corporate Social Responsibility
2
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2
Emerging markets
2
International marketing
2
Market research
2
Marktforschung
2
Nachhaltige Entwicklung
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Philip Kotler
2
Sustainable development
2
A general theory of marketing
1
Acceptability
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1
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Kotler, Philip
Chadraba, Petr
Sheth, Jagdish N.
Melewar, T. C.
16
Vrontis, Demetris
14
Kumar, V.
13
Ko, Eunju
11
Laukkanen, Tommi
11
Kitchen, Philip J.
9
Terho, Harri
9
O'Cass, Aron
8
Palmatier, Robert W.
8
Verhoef, Peter C.
8
Balmer, John M. T.
7
Gierl, Heribert
7
Reijonen, Helen
7
Šerić, Maja
7
Bang, Nguyen
6
Calantone, Roger J.
6
Foroudi, Pantea
6
Gao, Tao
6
Hirvonen, Saku
6
Laroche, Michel
6
Ngo, Liem Viet
6
Petersen, J. Andrew
6
Pitt, Leyland F.
6
Urde, Mats
6
Bang Nguyen Viet
5
Bauer, Hans H.
5
Boso, Nathaniel
5
Bruwer, Johan
5
Casidy, Riza
5
Chang, Chun-Tuan
5
Dekimpe, Marnik G.
5
Eisend, Martin
5
Eisingerich, Andreas B
5
Gupta, Suraksha
5
Kim, Kyung Hoon
5
Kim, Sang Jin
5
Kushwaha, Tarun
5
Lee, Tzong-ru
5
Loureiro, Sandra Maria Correia
5
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Journal of marketing theory and practice
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
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Marketing theory
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ECONIS (ZBW)
10
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1
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
3
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
4
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
5
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
6
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Saved in:
7
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
Saved in:
8
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
9
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
10
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
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