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person:"Kotler, Philip"
~person:"Ibrahim, Essam"
~person:"Melewar, T. C."
~person:"Sabel, Hermann"
~subject:"Konsumentenverhalten"
~subject:"Strategisches Management"
~subject:"Wettbewerb"
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Konsumentenverhalten
Strategisches Management
Wettbewerb
Marketing management
120
Marketingmanagement
120
Marketing
83
Theorie
27
Theory
27
Marketing theory
24
Marketingtheorie
24
USA
18
United States
18
Brand management
14
Markenführung
14
Consumer behaviour
12
Strategic management
9
Management
7
Betriebswirtschaftslehre
6
Brand image
6
Business economics
6
International marketing
6
Internationales Marketing
6
Markenimage
6
Nonprofit organization
6
Nonprofit-Organisation
6
Corporate reputation
5
Deutschland
5
Firmenimage
5
Germany
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Online-Marketing
5
Soziomarketing
5
Beziehungsmarketing
4
Brand
4
Competition
4
Distribution channel
4
Internet marketing
4
Markenartikel
4
Relationship marketing
4
Social marketing
4
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9
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18
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Article in journal
8
Aufsatz in Zeitschrift
8
Lehrbuch
8
Textbook
7
Case study
2
Fallstudie
2
Guidebook
2
Ratgeber
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
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Language
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English
21
German
5
Author
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Kotler, Philip
Ibrahim, Essam
Melewar, T. C.
Sabel, Hermann
Homburg, Christian
13
Sheth, Jagdish N.
13
Piercy, Nigel
12
Bruhn, Manfred
11
Pfeffermann, Nicole
11
Wiedmann, Klaus-Peter
11
Vrontis, Demetris
10
Aaker, David A.
9
Best, Roger J.
9
Cravens, David W.
9
Esch, Franz-Rudolf
9
Hawkins, Del I.
9
Keller, Kevin Lane
9
Spann, Martin
9
Ko, Eunju
8
Kumar, V.
8
Kuß, Alfred
8
Bauer, Hans H.
7
Gierl, Heribert
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Tomczak, Torsten
7
Bruwer, Johan
6
Chintagunta, Pradeep K.
6
Day, George S.
6
Foxall, Gordon R.
6
Gilmore, Audrey
6
Martin, Kelly D.
6
Mothersbaugh, David L.
6
Rajagopal
6
Schultz, Don E.
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Bang, Nguyen
5
Gao, Tao
5
Johnson, Jean L.
5
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The marketing review
2
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Lehrbuch
1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
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ECONIS (ZBW)
26
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1
Perspectives in marketing, innovation and strategy
Kotler, Philip
(
ed.
);
Roy, Subhadip
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014493451
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
;
Opresnik, Marc Oliver
-
2020
-
Fourteenth edition, global edition
Persistent link: https://www.econbiz.de/10012384348
Saved in:
5
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
6
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
7
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
8
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
9
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
10
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
1
2
3
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