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person:"Müller, Michael"
~person:"De Bosscher, Veerle"
~person:"Kunkel, Thilo"
~subject:"Markenführung"
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Markenführung
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Müller, Michael
De Bosscher, Veerle
Kunkel, Thilo
Ko, Yong Jae
5
Arai, Akiko
4
Su, Yiran
4
Baker, Bradley J.
3
Bredikhina, Nataliya
3
Doyle, Jason P.
3
Baker, Thomas A., III.
2
Biscaia, Rui
2
Brison, Natasha
2
Brison, Natasha T.
2
Chang, Yonghwan
2
Dietl, Helmut
2
Doyle, Jason
2
Geurin, Andrea N.
2
Hallmann, Kirstin
2
Hill, Brad
2
Lobpries, Jami
2
Na, Sangwon
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Schweizer, Nicolas
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Sotiriadou, Popi
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Agyemang, Kwame J. A.
1
Ahn, Na Young
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Ahn, Taesoo
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Altschwager, Teagan
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Anderson, Aaron J.
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Asada, Akira
1
Ballouli, Khalid
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Bass, Jordan R.
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Bennett, Gregg
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Braedley, L. Anne
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Brown, Katie M.
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Bulygin, Denis
1
Burch, Lauren M.
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Byon, Kevin K.
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European Sport management quarterly : ESMQ
6
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
10
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
3
Authenticity negotiation : how elite athletes (re)present themselves as personal brands
Bredikhina, Nataliya
;
Kunkel, Thilo
;
Kudesia, Ravi
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014634939
Saved in:
4
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
5
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
6
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
7
Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
8
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
9
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
10
The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Kunkel, Thilo
;
Walker, Matthew
;
Hodge, Courtney M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 373-395
Persistent link: https://www.econbiz.de/10012177433
Saved in:
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