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person:"Mazzarol, Tim"
~person:"Basso, Kenny"
~subject:"Kognition"
~subject:"Konsumentenverhalten"
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Kognition
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Viral marketing
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Mazzarol, Tim
Basso, Kenny
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European journal of marketing : EJM
2
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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The impact of affective and cognitive antecedents on negative word-of-mouth intentions
Dalzotto, Daniela
;
Basso, Kenny
;
Costa, Carlos
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 418-434
Persistent link: https://www.econbiz.de/10011594196
Saved in:
2
Factors enhancing word-of-mouth influence : positive and negative service-related messages
Sweeney, Jill
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 336-359
Persistent link: https://www.econbiz.de/10010344073
Saved in:
3
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
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