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person:"McGregor-Lowndes, Myles"
~person:"Bauer, Rudolph"
~person:"Jia, Lei"
~person:"Lee, Younghwa"
~subject:"Advertising effects"
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Advertising effects
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McGregor-Lowndes, Myles
Bauer, Rudolph
Jia, Lei
Lee, Younghwa
Choi, Jungsil
3
Xu, Jie
3
Yoon, Sukki
3
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International journal of advertising : the review of marketing communications
1
International journal of nonprofit & voluntary sector marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Nonprofit management & leadership
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ECONIS (ZBW)
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Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa
;
Seo, Joon Yong
;
Yoon, Sukki
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
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2
How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
Saved in:
3
The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intentions : evidence from an online experiment
Cao, Xiaoxia
;
Jia, Lei
- In:
Nonprofit management & leadership
27
(
2017
)
4
,
pp. 457-473
Persistent link: https://www.econbiz.de/10011717085
Saved in:
4
Marketing charitable bequests to lawyers
McGregor-Lowndes, Myles
;
Hannah, Frances
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009709038
Saved in:
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