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person:"Meyer, Anton"
~language:"eng"
~person:"Gil Saura, Irene"
~person:"Wilde, Klaus D."
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Search: subject_exact:"Kundenmanagement"
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Beziehungsmarketing
43
Relationship marketing
43
Consumer behaviour
17
Konsumentenverhalten
17
Customer satisfaction
16
Kundenzufriedenheit
16
Einzelhandel
15
Retail trade
15
Brand image
13
Markenimage
13
Dienstleistungsqualität
12
Service quality
12
Brand management
11
Markenführung
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Customer value
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Kundenwert
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Lieferantenmanagement
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Spain
7
Spanien
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Supplier relationship management
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Hotellerie
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Brand equity
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Informationstechnik
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Betriebliche Wertschöpfung
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Brand loyalty
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Business-to-business marketing
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Innovation
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Loyalty
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Satisfaction
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Structural equation model
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Strukturgleichungsmodell
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Value creation
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Betriebliches Informationssystem
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Meyer, Anton
Gil Saura, Irene
Wilde, Klaus D.
Kumar, V.
80
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Palmatier, Robert W.
40
Mattila, Anna S.
37
Homburg, Christian
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Grönroos, Christian
31
Thaichon, Park
31
Mittal, Vikas
30
Prentice, Catherine
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Sheth, Jagdish N.
29
Neslin, Scott A.
28
Aksoy, Lerzan
27
Grewal, Dhruv
27
Agnihotri, Raj
25
Lemon, Katherine N.
25
Quach, Sara
25
Vrontis, Demetris
25
Heinonen, Kristina
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Reinartz, Werner J.
24
Ruyter, Ko de
24
Bang, Nguyen
23
Gustafsson, Anders
23
Payne, Adrian
23
Rather, Raouf Ahmad
23
Eggert, Andreas
22
Bruhn, Manfred
21
Sesé, F. Javier
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of service management
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
European retail research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Management von CRM-Projekten : Handlungsempfehlungen und Branchenkonzepte
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Service business
1
Strategic marketing in tourism services
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
43
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43
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
4
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
5
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
6
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
7
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
8
Intelligent business processes in CRM : exemplified by complaint management
Zaby, Christopher
;
Wilde, Klaus D.
- In:
Business & information systems engineering : BISE ; the …
60
(
2018
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10011889881
Saved in:
9
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
10
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
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