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person:"Meyer, Anton"
~person:"Gil Saura, Irene"
~person:"Wilde, Klaus D."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
92
Consumer behaviour
25
Konsumentenverhalten
25
Theorie
19
Theory
19
Customer satisfaction
16
Einzelhandel
16
Kundenzufriedenheit
16
Retail trade
16
Dienstleistungsqualität
15
Service quality
15
Brand image
13
Computer-assisted marketing
13
Deutschland
13
Germany
13
IT-gestütztes Marketing
13
Markenimage
13
Brand management
12
Markenführung
12
Kundenmanagement
11
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
Supplier relationship management
10
Customer value
8
Kundenwert
8
Data Mining
7
Electronic Commerce
7
Spain
7
Spanien
7
Business process management
6
Data mining
6
E-commerce
6
Hotel industry
6
Hotellerie
6
Marketing
6
Prozessmanagement
6
B-to-B-Marketing
5
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5
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46
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36
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36
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German
49
English
43
Author
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Meyer, Anton
Gil Saura, Irene
Wilde, Klaus D.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
8
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of service management
3
The journal of brand management : an international journal
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic Services
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European retail research
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Handbuch Dienstleistungs-Marketing
1
Handelsforschung
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Interaktionen im Dienstleistungsbereich
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Internationalisierung von Vertrieb und Handel
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
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ECONIS (ZBW)
92
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92
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
4
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
5
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
6
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
7
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
8
Intelligent business processes in CRM : exemplified by complaint management
Zaby, Christopher
;
Wilde, Klaus D.
- In:
Business & information systems engineering : BISE ; the …
60
(
2018
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10011889881
Saved in:
9
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
10
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
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