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person:"Naudé, Peter"
~isPartOf:"Journal of business-to-business marketing"
~person:"Alnakhli, Hayam"
~person:"Iacobucci, Dawn"
~person:"Malhotra, Naresh K."
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B-to-B-Marketing
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Naudé, Peter
Alnakhli, Hayam
Iacobucci, Dawn
Malhotra, Naresh K.
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
17
Psychology & marketing
2
Journal of business market management : jbm
1
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ECONIS (ZBW)
7
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1
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
2
JBBM at 21 : variety of theories, methods, and countries while giving further voice to emerging markets within Africa
Iacobucci, Dawn
;
Onyemah, Vincent
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 73-85
Persistent link: https://www.econbiz.de/10011304036
Saved in:
3
Trusting and monitoring business partners throughout the relationship life cycle
Kusari, Sanjukta
;
Hoeffler, Steve
;
Iacobucci, Dawn
- In:
Journal of business-to-business marketing
20
(
2013
)
3
,
pp. 119-138
Persistent link: https://www.econbiz.de/10010187441
Saved in:
4
Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephen
; …
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010228318
Saved in:
5
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
6
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
7
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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