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person:"Nickel, Oliver"
~person:"Drengner, Jan"
~person:"Schwertfeger, Marko"
~type_genre:"Article in journal"
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Nickel, Oliver
Drengner, Jan
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11
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International journal of retail & distribution management
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ECONIS (ZBW)
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1
Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
2
Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : an empirical examination
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 218-223
Persistent link: https://www.econbiz.de/10009158887
Saved in:
3
Do shopping events promote retail brands?
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
Saved in:
4
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
5
Die Passfähigkeit zwischen Produkt und Kommunikationsinhalt beim Eventmarketing : eine empirische Studie unter Anwendung der Korrespondenzanalyse
Drengner, Jan
;
Gaus, Hansjörg
;
Zanger, Cornelia
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 411-431
Persistent link: https://www.econbiz.de/10002566015
Saved in:
6
Die Eignung des Flow-Ansatzes zur Wirkungsanalyse von Marketing-Events
Drengner, Jan
;
Zanger, Cornelia
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10001737961
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