//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Park, C. Whan"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Balmer, John M. T."
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Brand extension
2
Markentransfer
2
Brand associations
1
Brand extensions
1
Brand schema
1
Parken
1
Parking
1
Spillover effect
1
Spillover effects
1
Spillover-Effekt
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Park, C. Whan
Balmer, John M. T.
Alvarez, Claudio
4
Fiske, Susan T.
4
Fournier, Susan
4
John, Deborah Roedder
4
Kervyn, Nicolas
4
Malone, Chris
4
Eisingerich, Andreas B
3
Park, Ji Kyung
3
Aquino, Karl
2
Bennett, Aronté Marie
2
Fitzsimons, Gavan J.
2
Hill, Ronald Paul
2
Keller, Kevin Lane
2
Li, Xiuping
2
Lutz, Richard J.
2
MacInnis, Deborah J.
2
Park, Jason Whan
2
Aaker, Jennifer
1
Alba, Joseph W.
1
Angle, Justin W.
1
Bagga, Charan K.
1
Bajaj, Aditi
1
Barger, Victor A.
1
Baumgartner, Hans
1
Boegershausen, Johannes
1
Bond, Samuel D.
1
Brick, Danielle J.
1
Chen, Rocky Peng
1
Chun, HaeEun Helen
1
Connors, Scott
1
Consiglio, Irene
1
Dagogo-Jack, Sokiente W.
1
Dawar, Niraj
1
Desai, Kalpesh Kaushik
1
Fedorikhin, Alexander
1
Folkes, Valerie S.
1
Forehand, Mark R.
1
Garbinsky, Emily N.
1
Gelfand, Michele J.
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of brand management : an international journal
13
Working paper series / Bradford University School of Management
7
Corporate communications : an international journal
3
Journal of business research : JBR
3
Brand management ; Vol. 3
2
European journal of marketing : EJM
2
Handbook of brand relationships
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of general management
2
Review of marketing research
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Brand culture
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
Foundations and trends in marketing : FTMKT
1
Foundations of corporate heritage
1
Handbook on brand and experience management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of marketing
1
Journal of marketing research : JMR
1
Management decision : MD
1
Measuring and managing brands
1
Review of Marketing Research
1
Review of Marketing Research Ser
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Working paper / Harvard Business School, Division of Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
2
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
3
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
4
Beyond fit and attitude : the effect of emotional attachment on consumer responses to brand extensions
Fedorikhin, Alexander
;
Park, C. Whan
;
Thomson, Matthew
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->