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person:"Park, C. Whan"
~person:"Phau, Ian"
~subject:"Brand extension"
~subject:"Elevation"
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Search: subject_exact:"Markenmanagement"
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Brand extension
Elevation
Brand management
60
Markenführung
60
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
36
Markenimage
36
Brand
27
Markenartikel
27
Luxury goods
23
Luxusgüter
23
Beziehungsmarketing
8
Markentransfer
8
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8
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3
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3
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luxury branding
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Brand-self connections
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Park, C. Whan
Phau, Ian
Boisvert, Jean
7
Keller, Kevin Lane
7
Huber, Frank
5
Dens, Nathalie
4
Eisingerich, Andreas B
4
Hem, Leif E.
4
Pelsmacker, Patrick de
4
Aaker, David A.
3
Bravo, Rafael
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Caravella, Mary
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3
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3
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3
Kim, Kyeongheui
3
McKelvey, Stephen
3
Meyer, Frederik
3
Milberg, Sandra J.
3
Park, Jungkun
3
Pina, José M.
3
Punyatoya, Plavini
3
Ringeisen, Petra
3
Sattler, Henrik
3
Sichtmann, Christina
3
Spiggle, Susan
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Brand management ; Vol. 3
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
9
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1
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
2
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
3
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
4
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
5
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
6
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
7
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
8
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
9
Beyond fit and attitude : the effect of emotional attachment on consumer responses to brand extensions
Fedorikhin, Alexander
;
Park, C. Whan
;
Thomson, Matthew
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
Saved in:
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