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person:"Peter, Jerome Paul"
~person:"Piercy, Nigel"
~person:"Schultz, Don E."
~subject:"Großbritannien"
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Großbritannien
Marketing management
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Peter, Jerome Paul
Piercy, Nigel
Schultz, Don E.
Gijsenberg, Maarten J.
4
Balmer, John M. T.
3
Bennett, Roger
3
Greenley, Gordon E.
3
Hackley, Christopher E.
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Liu, Gordon
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Sirkeci, Ibrahim
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Tidd, Joseph
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Dekimpe, M. G.
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Diamantopoulos, Adamantios
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Ko, Wai Wai
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Steenkamp, Jan-Benedict E. M.
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Steenkamp, Jan‐Benedict EM
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Journal of advertising research
1
The journal of personal selling & sales management : JPSSM
1
The marketing review
1
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ECONIS (ZBW)
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1
Exploring the relationship between market orientation and sales and marketing collaboration
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009270837
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2
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
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3
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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