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person:"Schwarz, Torsten"
~person:"Goyal, Aparajita"
~person:"Sullivan, Helen W."
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
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Search: subject_exact:"Telefonmarketing"
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Direct marketing
9
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9
Arzneimittel
5
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5
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4
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4
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4
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Schwarz, Torsten
Goyal, Aparajita
Sullivan, Helen W.
Park, Jin Seong
6
Aikin, Kathryn J.
5
Huh, Jisu
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
4
Mukherjee, Avinandan
4
Perri, Matthew
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4
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3
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3
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Sridhar, Shrihari
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2
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2
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2
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2
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2
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2
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Health marketing quarterly
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
American economic journal : a journal of the American Economic Association
1
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ECONIS (ZBW)
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1
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
2
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
3
Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Sullivan, Helen W.
;
Boudewyns, Vanessa
;
O’Donoghue, Amie
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011770894
Saved in:
4
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
5
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
6
Information, direct access to farmers, rural market performance in Central India
Goyal, Aparajita
- In:
American economic journal : a journal of the American …
2
(
2010
)
3
,
pp. 22-45
Persistent link: https://www.econbiz.de/10003997182
Saved in:
7
Leitfaden Online-Marketing ; [Bd. 1]
Schwarz, Torsten
(
contributor
)
-
2008
-
2. Aufl
Persistent link: https://www.econbiz.de/10003705580
Saved in:
8
Leitfaden Online-Marketing : [das Wissen der Branche]
Schwarz, Torsten
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10009374811
Saved in:
9
Leitfaden Online-Marketing ; [Bd. 1]
Schwarz, Torsten
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003494259
Saved in:
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