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person:"Taylor, D. Christopher"
~subject:"Brand management"
~subject:"Manipulation"
~subject:"Willingness to pay"
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Brand management
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Taylor, D. Christopher
Agnoli, Lara
4
Barber, Nelson
4
Vecchio, Riccardo
4
Capitello, Roberta
3
Gustafson, Christopher R.
3
Lourenço-Gomes, Lina
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Outreville, J. François
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Ay, Jean-Sauveur
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International journal of wine business research : IJWBR
2
International journal of revenue management : IJRM
1
Journal of food products marketing
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Desirability bias and perceived effectiveness influence on willingness-to-pay for pro-environmental wine products
Barber, Nelson A.
;
Taylor, D. Christopher
;
Remar, Daniel
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 206-227
Persistent link: https://www.econbiz.de/10011563741
Saved in:
2
Experimental approach to assessing actual wine purchase behavior
Barber, Nelson A.
;
Taylor, D. Christopher
- In:
International journal of wine business research : IJWBR
25
(
2013
)
3
,
pp. 203-226
Persistent link: https://www.econbiz.de/10009792052
Saved in:
3
Measuring the influence of persuasion marketing on young wine consumers
Taylor, D. Christopher
;
Barber, Nelson
- In:
Journal of food products marketing
18
(
2012
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10009509751
Saved in:
4
Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson
;
Taylor, D. Christopher
;
Deale, Cynthia S.
- In:
International journal of revenue management : IJRM
4
(
2010
)
3/4
,
pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
Saved in:
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