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person:"Van Den Bulte, Christophe"
~person:"Berman, Oded"
~person:"Iyengar, Radha"
~person:"Mazzarol, Tim"
~subject:"Innovation diffusion"
~subject:"Social status"
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Search: subject_exact:"Mundpropaganda"
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Innovation diffusion
Social status
Viral marketing
18
Virales Marketing
18
Innovationsdiffusion
7
Social network
7
Soziales Netzwerk
7
New product development
5
Produktentwicklung
5
Consumer behaviour
4
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4
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3
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3
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social networks
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English
8
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Van Den Bulte, Christophe
Berman, Oded
Iyengar, Radha
Mazzarol, Tim
Moldovan, Sarit
3
Ferreira, Pedro
2
Goldenberg, Jacob
2
AbedRabbo, Majd
1
Abedi, Vahideh Sadat
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Jae-Hyeon
1
AlMallah, Manar Mousa
1
Ameri, Mina
1
Amini, Mehdi
1
Anderson, Ashton
1
Armenia, Stefano
1
Bakshi, Nitin
1
Banik, Shanta
1
Baudier, Patricia
1
Beck, Jonathan
1
Belo, Rodrigo
1
Berger, Jonah
1
Bhalla, A.
1
Bharathi, Shishir
1
Bollinger, Bryan
1
Bonifield, Carolyn
1
Brem, Alexander
1
Campbell, Katia
1
Chandrashekaran, Murali
1
Chang, Chin-Hsuan
1
Chatterjee, Sheshadri
1
Chattopadhyay, Amitava
1
Chattopadhyay, Amitiva
1
Chaudhuri, Malika
1
Chaudhuri, Ranjan
1
Chen, Chia-Chen
1
Chen, Haipeng
1
Cheng, Li-Chen
1
Cole, Catherine A.
1
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Working papers / Wharton School, University of Pennsylvania / Marketing
3
MSI reports : working paper series
1
Operations research
1
Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
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ECONIS (ZBW)
8
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Scanalyse - a case study of the role of social capital, strategic networking, and word of mouth communication in the diffusion of an innovation
Mazzarol, Tim
;
Malone, Peter
;
Reboud, Sophie
- In:
Strategy and communication for innovation : integrative …
,
(pp. 147-174)
.
2017
Persistent link: https://www.econbiz.de/10011663005
Saved in:
2
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
3
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
4
Supporting new product or service introductions : location, marketing, and word of mouth
Abedi, Vahideh Sadat
;
Berman, Oded
;
Krass, Dmitry
- In:
Operations research
62
(
2014
)
5
,
pp. 994-1013
Persistent link: https://www.econbiz.de/10010494089
Saved in:
5
The role of social capital, strategic networking and word of mouth communication in the commercialisation of innovation
Mazzarol, Tim
- In:
Strategy and communication for innovation
,
(pp. 173-193)
.
2013
Persistent link: https://www.econbiz.de/10010246339
Saved in:
6
Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong
;
Van Den Bulte, Christophe
-
2012
Persistent link: https://www.econbiz.de/10009503895
Saved in:
7
The role of Word of Mouth in the diffusion of innovation
Mazzarol, Tim
- In:
Strategies and communications for innovations : an …
,
(pp. 117-131)
.
2011
Persistent link: https://www.econbiz.de/10008987603
Saved in:
8
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
Saved in:
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