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person:"Walter, Benjamin von"
~person:"Fombrun, Charles J."
~person:"Foroudi, Pantea"
~subject:"Consumer behaviour"
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Search: subject_exact:"Corporate image"
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Consumer behaviour
Corporate reputation
38
Firmenimage
36
Reputation
13
Brand management
11
Markenführung
11
Corporate image
10
Public relations
10
Öffentlichkeitsarbeit
9
Brand image
8
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8
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6
Konsumentenverhalten
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Website
5
Corporate culture
4
Marketing management
4
Marketingmanagement
4
Unternehmenskultur
4
Brand architecture
3
Celebrity endorsement
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Celebrity-Werbung
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Emerging market
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Higher education institution
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Hochschule
3
Internal branding
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Interne Markenführung
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Management
3
Markenarchitektur
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Measurement
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Messung
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Social Web
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Social web
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Advertising
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Advertising credibility
2
Advertising effects
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Walter, Benjamin von
Fombrun, Charles J.
Foroudi, Pantea
Melewar, T. C.
9
McManus, Brian
5
Swoboda, Bernhard
5
Elfenbein, Daniel W.
4
Han, Heesup
4
Rodríguez del Bosque, Ignacio A.
4
Sen, Sankar
4
Aaker, Jennifer
3
Bang, Nguyen
3
Bhattacharya, C. B.
3
Bravo, Rafael
3
Dennis, Charles
3
Du, Shuili
3
Fisman, Raymond
3
Huber, Frank
3
Huck, Steffen
3
Mogilner, Cassie
3
Montaner, Teresa
3
Paulssen, Marcel
3
Pina, José M.
3
Plewa, Carolin
3
Pérez, Andrea
3
Rindell, Anne
3
Tyran, Jean-Robert
3
Alvarado-Herrera, Alejandro
2
Arli, Denni
2
Bagozzi, Richard P.
2
Berg, Bettina
2
Bezes, Christophe
2
Brunk, Katja H.
2
Caruana, Albert
2
Cham Tat Huei
2
Chattananon, Apisit
2
Chen, Yong
2
Cheng Boon Liat
2
Currás-Pérez, Rafael
2
Deb, Madhurima
2
Deitz, George D.
2
Dolen, Willemijn M. van
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Journal of business research : JBR
2
Corporate reputation review
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
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2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
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3
Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan
;
Foroudi, Pantea
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
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4
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
5
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
6
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
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