//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Wiedmann, Klaus-Peter"
~person:"Bravo, Rafael"
~person:"Burmann, Christoph"
~subject:"Luxusgüter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenerweiterung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Luxusgüter
Brand extension
14
Markentransfer
14
Brand image
7
Markenimage
7
Brand management
6
Markenführung
6
Consumer behaviour
4
Konsumentenverhalten
4
Corporate reputation
3
Deutschland
3
Firmenimage
3
Germany
3
Luxury goods
3
Strategic alliance
3
Strategische Allianz
3
Brand
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Authentizität
1
Automotive industry
1
Bewertung
1
Branche
1
Brand architecture
1
Bremen
1
City marketing
1
Communication
1
Corporate culture
1
Credibility
1
Culture
1
Die Deutsche Kammerphilharmonie Bremen
1
E-commerce
1
Economic sector
1
Electronic Commerce
1
Evaluation
1
Fashion
1
Finland
1
Finnland
1
Gesellschaft
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Wiedmann, Klaus-Peter
Bravo, Rafael
Burmann, Christoph
Boisvert, Jean
3
Veg-Sala, Nathalie
3
Albrecht, Carmen-Maria
2
Ashill, Nicholas J.
2
Backhaus, Christof
2
Dall'Olmo Riley, Francesca
2
Gurzki, Hannes
2
Phau, Ian
2
Pina, José M.
2
Roux, Elyette
2
Woisetschläger, David
2
Ahn, Jiseon
1
Areni, Charles Scott
1
Ashill, Nicholas Jeremy
1
Behrens, Stefan
1
Bei, Lien-ti
1
Brengman, Malaika
1
Caravella, Mary
1
Carduck, Juliane
1
Cedrola, Elena
1
Cheong, Edith
1
Cheong, Yunjae
1
Chu, Chia-hsien
1
Denize, Sara
1
Eastman, Jacqueline Kilsheimer
1
Hagtvedt, Henrik
1
Hanslin, Kamilla
1
Hasliza Hassan
1
Hennigs, Nadine
1
Herrmann, Karin
1
Hill, Jessica
1
Hou, Pengwen
1
Hyun, Hyowon
1
Janssens, Wim
1
Jiménez-Zarco, Ana Isabel
1
Jin, Byoungho
1
Kim, Kihan
1
Kim, Kyeongheui
1
Klarmann, Christiane
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
2
Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Saved in:
3
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->