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person:"Zentes, Joachim"
~accessRights:"restricted"
~person:"Karray, Salma"
~source:"econis"
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10
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10
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6
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6
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6
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6
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5
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5
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Zentes, Joachim
Karray, Salma
Chen, Jing
11
Heinemann, Gerrit
10
Niu, Baozhuang
9
He, Yong
8
Pei, Zhi
8
Zielke, Stephan
8
Guan, Xu
7
Guo, Xiaolong
7
Li, Guo
7
Shi, Victor
7
Sigué, Simon Pierre
7
Yan, Ruiliang
7
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6
Frasquet Deltoro, Marta
6
Jiang, Baojun
6
Martín Herrán, Guiomar
6
Matsui, Kenji
6
Nie, Jiajia
6
Sethi, Suresh P.
6
Tian, Lin
6
Bian, Junsong
5
Choi, Tsan-Ming
5
Gallino, Santiago
5
Heydari, Jafar
5
Ingene, Charles A.
5
Li, Xi
5
Neslin, Scott A.
5
Pu, Xujin
5
Reisinger, Markus
5
Yang, Feng
5
Yin, Shuya
5
Yu, Yugang
5
Zaccour, Georges
5
Zhao, Xuan
5
Acquila-Natale, Emiliano
4
Ali, Rofin Thirunelvelikaran Mohammed
4
Bian, Yiwen
4
Cao, Bin
4
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International journal of production research
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of production economics
1
Journal of retailing and consumer services
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Review of marketing science
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
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1
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
2
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
3
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Saved in:
4
Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma
;
Sigué, Simon Pierre
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
Saved in:
5
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
6
Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma
;
Surti, Chirag
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
Saved in:
7
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
8
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
9
Multi-Channel-Retailing : Perspektiven, Optionen, Befunde
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
31
(
2002
)
8
,
pp. 450-460
Persistent link: https://www.econbiz.de/10001682615
Saved in:
10
Auswirkungen des Electronic Commerce auf den Handel
Zentes, Joachim
;
Swoboda, Bernhard
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
6
,
pp. 687-706
Persistent link: https://www.econbiz.de/10001535095
Saved in:
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