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source:"econis"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
~subject:"Kognition"
~subject:"Marketing management"
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Search: subject_exact:"Psychology of advertising"
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Advertising effects
Kognition
Marketing management
Psychology of advertising
17
Werbepsychologie
17
Consumer behaviour
12
Konsumentenverhalten
12
Werbewirkung
11
Advertising
8
Werbung
7
Brand image
5
Markenimage
5
Emotion
4
Experiment
3
Brand
2
Brand attitude
2
Brand management
2
Cognition
2
Environmental consciousness
2
Markenartikel
2
Markenführung
2
Self-construal
2
USA
2
Umweltbewusstsein
2
United States
2
Advertising effectiveness
1
Advertising planning
1
Anlageverhalten
1
Anti-drunk driving
1
Attitude toward the ad
1
Autonomous motivation
1
Awe
1
Behavioural finance
1
Brand judgment
1
Brand quality
1
Certainty
1
Comparative advertising
1
Consideration of future consequences
1
Consumer behavior
1
Contentment
1
Credibility
1
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13
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Alvarez, Cecilia M. O.
1
Balaji, M. S.
1
Biswas, Abhijit
1
Briggs, Elten
1
Chrysochou, Polymeros
1
Dutta, Sujay
1
Faseur, Tine
1
Fennis, Bob Michaël
1
Geuens, Maggie
1
Jaccard, James
1
Janakiraman, Narayan
1
Jha, Subhash
1
Jiang, Yangyang
1
Kavvouris, Christos
1
Kreuzer, Maria
1
Lee, Seungae
1
Li, Feng
1
Liu, Lu
1
Matthes, Jörg
1
Miniard, Paul W.
1
Mukherji, Prokriti
1
Navarro, Angeles
1
Northey, Gavin
1
Okazaki, Shintaro
1
Pelsmacker, Patrick de
1
Plangger, Kirk
1
Pounders, Kathrynn R.
1
Schmuck, Desirée
1
Septianto, Felix
1
Shen, Lulu
1
Teng, Lefa
1
Thøgersen, John
1
Wallpach, Sylvia von
1
Wiebenga, Jacob H.
1
Wonneberger, Anke
1
Yagci, Mehmet I.
1
Ye, Sheng
1
Zhao, Guangzhi
1
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Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
30
Psychology & marketing
26
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
International journal of advertising : the review of marketing communications
16
Selling modernity : advertising in twentieth-century Germany
7
Europäische Hochschulschriften / 5
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of promotion management : JPM
6
Marketing : ZFP ; journal of research and management
6
Faculty & research / Insead : working paper series
5
Journal of marketing communications
5
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of hospitality management
3
Journal of consumer behaviour : an international research review
3
Journal of global marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing letters : a journal of research in marketing
3
Research
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
BREAD working paper
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion papers
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbook of research on effective advertising strategies in the social media age
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Health marketing quarterly
2
International journal of internet marketing and advertising : IJIMA
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
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ECONIS (ZBW)
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1
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
2
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
3
"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental normative appeals
Kavvouris, Christos
;
Chrysochou, Polymeros
;
Thøgersen, John
- In:
Journal of business research : JBR
113
(
2020
),
pp. 257-265
Persistent link: https://www.econbiz.de/10012230483
Saved in:
4
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
5
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
6
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
Saved in:
7
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
8
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Saved in:
9
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
10
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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