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source:"econis"
~isPartOf:"Psychology & marketing"
~subject:"Kognition"
~subject:"Marketing management"
~subject:"Perception"
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Search: subject_exact:"Psychology of advertising"
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Kognition
Marketing management
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Psychology of advertising
51
Werbepsychologie
51
Advertising effects
24
Werbewirkung
24
Consumer behaviour
18
Konsumentenverhalten
18
USA
9
United States
9
Advertising
6
Brand image
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advertising
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Spence, Charles
2
Berger, Sebastian
1
Dimofte, Claudiu V.
1
Gallace, Alberto
1
Grewal, Dhruv
1
Jin, Seung-A. Annie
1
Noel, Hayden
1
Pontes, Nicolas
1
Puccinelli, Nancy M.
1
Roggeveen, Anne L.
1
Schwand, Christopher
1
Septianto, Felix
1
Tjiptono, Fandy
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Psychology & marketing
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Europäische Hochschulschriften / 5
4
Journal of advertising research
4
Journal of business research : JBR
4
Journal of marketing communications
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The Sage handbook of advertising
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Absatzwirtschaft / Schriften zum Marketing
1
Advertising and consumer psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Asia Pacific journal of marketing and logistics
1
Beiträge zum Produkt-Marketing
1
Beiträge zur Unternehmensführung
1
Berichte aus der Betriebswirtschaft
1
Branchenwissen up to date
1
Buchhandel der Zukunft : aus der Wissenschaft für die Praxis
1
Constituting managements : markets, meanings, and identities
1
Corporate communications : an international journal
1
Deutsche Hochschulschriften : DHS
1
EBSCOhost eBook Collection
1
EFI research paper / Ekonomiska Forskningsinstitutet, Handelshögskolan i Stockholm
1
ERIM report series research in management
1
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ECONIS (ZBW)
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1
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
2
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
3
Assessing advertising effectiveness : the potential of goal-directed behavior
Berger, Sebastian
;
Wagner, Udo
;
Schwand, Christopher
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 411-421
Persistent link: https://www.econbiz.de/10009554788
Saved in:
4
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
Saved in:
5
The impact of 3d virtual haptics in marketing
Jin, Seung-A. Annie
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10008902983
Saved in:
6
Implicit measures of consumer cognition : a review
Dimofte, Claudiu V.
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 921-937
Persistent link: https://www.econbiz.de/10008903163
Saved in:
7
The spacing effect in marketing : a review of extant findings and directions for future research
Noel, Hayden
;
Vallen, Beth
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 951-969
Persistent link: https://www.econbiz.de/10003900006
Saved in:
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