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source:"econis"
~person:"Liang, Liang"
~person:"Sigué, Simon Pierre"
~subject:"Pricing strategy"
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Search: subject_exact:"Distributionsweg"
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Pricing strategy
Distribution channel
20
Vertriebsweg
20
Preismanagement
9
Game theory
7
Spieltheorie
7
Advertising
5
Einzelhandel
5
Retail trade
5
Werbung
5
Consumer behaviour
4
Konsumentenverhalten
4
Pricing
4
Online retailing
3
Online-Handel
3
Theorie
3
Theory
3
Advertising planning
2
Cameroon
2
Competition
2
Cooperative advertising
2
E-commerce
2
Electronic Commerce
2
Kamerun
2
Lieferantenmanagement
2
Lieferkette
2
Marketing channel
2
Marketing channels
2
New product development
2
Preiswettbewerb
2
Price competition
2
Produktentwicklung
2
Supplier relationship management
2
Supply chain
2
Werbeplanung
2
Wettbewerb
2
game theory
2
Advertising effects
1
Advertising scheduling
1
Availability management
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9
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Liang, Liang
Sigué, Simon Pierre
Zaccour, Georges
10
Martín Herrán, Guiomar
8
Taboubi, Sihem
7
Karray, Salma
6
Cebollada, Javier
5
Chen, Jing
5
Guo, Xiaolong
5
He, Xiuli
5
Jiang, Baojun
5
Yang, Feng
5
Chen, Ting
4
Ferrari, Stijn
4
He, Yong
4
Ingene, Charles A.
4
Jørgensen, Steffen
4
Nalca, Arcan
4
Ozturk, O. Cem
4
Pei, Zhi
4
Ray, Sourav
4
Reisinger, Markus
4
Verboven, Frank
4
Yan, Ruiliang
4
Arce-Urriza, Marta
3
Ariga, Ken
3
Bergen, Mark E.
3
Cai, Gangshu
3
Chan, Tat
3
Chintagunta, Pradeep K.
3
Feng, Bo
3
Gal-Or, Esther
3
Geng, Xianjun
3
Gurnani, Haresh
3
Heinzel, Joachim
3
Homburg, Christian
3
Jullien, Bruno
3
Lee, Eunkyu
3
Li, Minqiang
3
Li, Tao
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Journal of retailing and consumer services
2
Applications of management science ; 16
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management and decision making : IJMDM
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of business research : JBR
1
Journal of service research
1
Omega : the international journal of management science
1
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ECONIS (ZBW)
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1
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
2
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
3
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
25
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
Saved in:
4
Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma
;
Sigué, Simon Pierre
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
Saved in:
5
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
6
Strategic pricing with reference effects in a competitive supply chain
Zhang, Jie
;
Chiang, Wei-yu Kevin
;
Liang, Liang
- In:
Omega : the international journal of management science
44
(
2014
),
pp. 126-135
Persistent link: https://www.econbiz.de/10010243949
Saved in:
7
Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao
;
Zhang, Ting
;
Gou, Qinglong
;
Liang, Liang
- In:
International journal of management and decision making …
13
(
2014
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
Saved in:
8
A two-period pricing model with group-buying
Gou, Qinglong
;
Cheng, Jun
;
Zhang, Juzhi
;
Liang, Liang
; …
-
2013
Persistent link: https://www.econbiz.de/10010228882
Saved in:
9
Dynamic pricing and channel efficiency in the presence of the cost learning effect
Xu, Ke
;
Chiang, Wei-yu Kevin
;
Liang, Liang
- In:
International transactions in operational research : …
18
(
2011
)
5
,
pp. 579-604
Persistent link: https://www.econbiz.de/10009303196
Saved in:
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