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source:"econis"
~person:"Palmatier, Robert W."
~person:"Piller, Frank T."
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Beziehungsmarketing
86
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86
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24
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Mass production
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Massenproduktion
21
Mass Customization
18
Consumer behaviour
15
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relationship marketing
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Kundenzufriedenheit
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Palmatier, Robert W.
Piller, Frank T.
Bruhn, Manfred
121
Homburg, Christian
110
Kumar, V.
80
Huber, Frank
56
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
47
Hollebeek, Linda D.
46
Stauss, Bernd
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Krafft, Manfred
43
Gil Saura, Irene
37
Mattila, Anna S.
37
Hadwich, Karsten
34
Stock-Homburg, Ruth
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Hippner, Hajo
33
Smith, Alan D.
33
Wiedmann, Klaus-Peter
33
Reichwald, Ralf
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Evanschitzky, Heiner
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Neslin, Scott A.
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Prentice, Catherine
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Svensson, Göran
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Georgi, Dominik
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Matzler, Kurt
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Töpfer, Armin
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Kleinaltenkamp, Michael
28
Loureiro, Sandra Maria Correia
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Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
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Sheth, Jagdish N.
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Walsh, Gianfranco
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Grönroos, Christian
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Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
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Julius-Maximilians-Universität Würzburg / Lehrstuhl für Betriebswirtschaftslehre und Industriebetriebslehre
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
9
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Journal of international marketing
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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21st century management ; 1
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AMS review : official publication of the Academy of Marketing Science
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Arbeitspapier des Lehrstuhls für Industriebetriebswirtschaftslehre
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Customer engagement marketing
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Decision Engineering
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Die wunderbare Wissensvermehrung : wie Open Innovation unsere Welt revolutioniert
1
E-Business: Konfiguration und Koordination von Wertschöpfungsketten ; T. 2
1
Edward Elgar E-Book Archive
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Electronic Services
1
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1
Gabler-Lehrbuch
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
International journal of technology management : IJTM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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Leitfaden Online-Marketing ; [Bd. 1]
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MIT sloan management review
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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Proceedings of the 5th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2012), September 19-21, Novi Sad, Serbia
1
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
1
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Research handbooks in business and management
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Springer Proceedings in Business and Economics
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ECONIS (ZBW)
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88
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1
Sustainability nudges in the context of customer co-design for consumer electronics
Hankammer, Stephan
;
Kleer, Robin
;
Piller, Frank T.
- In:
Journal of business economics : JBE
91
(
2021
)
6
,
pp. 897-933
Persistent link: https://www.econbiz.de/10012617782
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Essays on smart customization: towards a better understanding of the customer´s perspective on smart customization offers
Benade, Morgane Sophie
-
2018
Persistent link: https://www.econbiz.de/10012063903
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
6
Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance
Claro, Danny Pimentel
;
Ramos, Carla
;
Gonzalez, Gabriel R.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012288646
Saved in:
7
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
8
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
9
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
10
Relationship marketing in the digital age
Palmatier, Robert W.
;
Steinhoff, Lena
-
2019
Persistent link: https://www.econbiz.de/10011963868
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