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source:"econis"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"United States"
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Search: subject_exact:"Psychology of advertising"
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Internet marketing
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Werbepsychologie
1,091
Psychology of advertising
1,055
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431
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431
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395
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Rashad, Inas
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Psychology & marketing
14
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of advertising : the quarterly review of marketing communications
8
Europäische Hochschulschriften / 5
6
Journal of advertising research
6
Handbook of research on effective advertising strategies in the social media age
4
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Faculty & research / Insead : working paper series
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Gender, culture, and consumer behavior
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of international consumer marketing
2
Journal of marketing theory and practice
2
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Konsum und Verhalten
2
The history of advertising
2
Working paper / National Bureau of Economic Research, Inc.
2
Zeszyty naukowe
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Absatzwirtschaft / Schriften zum Marketing
1
Advertising in new formats and media : current research and implications for marketers
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Asia Pacific journal of marketing and logistics
1
Beiträge der Hochschule Pforzheim
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Beiträge zum Produkt-Marketing
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Beiträge zur Unternehmensführung
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ECONIS (ZBW)
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1
Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer
Naderer, Brigitte
;
Matthes, Jörg
;
Schäfer, Stephanie
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 686-707
Persistent link: https://www.econbiz.de/10012623876
Saved in:
2
Persuasion in public communication campaigns : towards a more nuanced perspective on message strategies
Bünzli, Fabienne
-
2021
Persistent link: https://www.econbiz.de/10014365213
Saved in:
3
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
4
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Saved in:
5
Clickbait, der ganz große Wurf? : eine Studie über die Verwendung von Clickbaits durch Online-Nachrichtenportale und deren Konsequenzen
Waldschmidt, Viktor
-
2019
Persistent link: https://www.econbiz.de/10012112835
Saved in:
6
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
7
Dotcom Secrets : die geheimen Hacks des erfolgreichsten Online-Marketers
Brunson, Russell
-
2021
Persistent link: https://www.econbiz.de/10012587694
Saved in:
8
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
9
Advertising effectiveness : the role of content
Becker, Maren
-
2017
Persistent link: https://www.econbiz.de/10011716791
Saved in:
10
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
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