//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~subject:"Kognition"
~subject:"Marketing management"
~subject:"Prospect Theory"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Kognition
Marketing management
Prospect Theory
Psychology of advertising
488
Werbepsychologie
488
Advertising effects
237
Werbewirkung
237
Consumer behaviour
225
Konsumentenverhalten
225
Advertising
136
Werbung
135
USA
69
United States
69
Emotion
66
Brand image
58
Markenimage
58
Brand management
39
Markenführung
39
Experiment
37
Perception
31
Wahrnehmung
31
Personality psychology
30
Persönlichkeitspsychologie
30
Cognition
29
Internet marketing
23
Online-Marketing
23
Marketingmanagement
22
Theorie
21
Theory
21
Brand
19
Markenartikel
19
Target group
18
Zielgruppe
18
Advertising planning
15
Celebrity endorsement
15
Celebrity-Werbung
15
Werbeplanung
15
advertising
15
Fernsehwerbung
14
Prospect theory
14
more ...
less ...
Online availability
All
Undetermined
29
Free
1
Type of publication
All
Article
63
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
64
Hochschulschrift
15
Aufsatz im Buch
13
Book section
13
Thesis
13
Graue Literatur
10
Non-commercial literature
10
Bibliografie enthalten
7
Bibliography included
7
Collection of articles of several authors
7
Sammelwerk
7
Arbeitspapier
3
Working Paper
3
Case study
2
Fallstudie
2
Aufsatzsammlung
1
Bibliografie
1
Conference proceedings
1
Guidebook
1
Konferenzschrift
1
Ratgeber
1
more ...
less ...
Language
All
English
59
German
5
Author
All
Chang, Chingching
3
Gierl, Heribert
3
Choi, Jieun
2
Kim, Kacy K.
2
Mattila, Anna S.
2
Pedersen, Paul M.
2
Septianto, Felix
2
Spence, Charles
2
Teng, Lefa
2
Yoon, Sukki
2
Abraham, Christopher
1
Andreu, Luisa
1
Andrews, J. Craig
1
Aulōnitēs, Geōrgios I.
1
Bak, Peter Michael
1
Baker, Julie
1
Bakpayev, Marat
1
Balaji, M. S.
1
Berger, Sebastian
1
Binder, Christian
1
Biswas, Dipayan
1
Brainerd, Charles
1
Brown, Kenon A.
1
Böckenholt, Ulf
1
Chapman, Derek S.
1
Chin, Hong Kun
1
Chrysochou, Polymeros
1
Chun, Kwang Yeun
1
Corner, Gabrielle
1
Cornwell, T. Bettina
1
Deng, Xiaoyan
1
Dimofte, Claudiu V.
1
Driver, Nicholas
1
Engelland, Brian T.
1
Esch, Franz-Rudolf
1
Fazli-Salehi, Reza
1
Fenton, Andrea Gaye
1
Ferraro, Carla
1
Font, Xavier
1
Foti, Lianne
1
more ...
less ...
Published in...
All
Psychology & marketing
8
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of business research : JBR
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Economics & finance notes
1
European Sport management quarterly : ESMQ
1
Health marketing quarterly
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Seniorenmarketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business and psychology
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of organizational change management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of social marketing : JSOCM
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
64
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
2
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
3
Preparing for retirement : the influence of message frame, message appeal and life stage
Fenton, Andrea Gaye
;
Sands, Sean
;
Ferraro, Carla
; …
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 572-592
Persistent link: https://www.econbiz.de/10014426715
Saved in:
4
Message framing strategies in promoting tourists' pro-environmental behavioral intentions : the interaction of social distance and message framing
Zhao, Xinxin
;
Yao, Yanbo
;
Ren, Lianping
;
Jia, Guangmei
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 678-692
Persistent link: https://www.econbiz.de/10014447622
Saved in:
5
The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
6
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
Saved in:
7
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
8
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
9
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
10
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->